a b s t r a c tSocial media usage levels continue to climb generating copious amounts of content. As more people crowd social media (e.g. Facebook), and create content, some research points to the existence of a concept called social media fatigue. Social media fatigue is defined as a user's tendency to back away from social media participation when s/he becomes overwhelmed with information. Lang's (2000) limited capacity model is used to understand the role of information overload for social media fatigue. This research examines the concept of social media fatigue and its proposed antecedents: social media efficacy, helpfulness, confidence and privacy concerns. Using confirmatory regression, this research determined that privacy concerns and confidence have the greatest predictive value for social media fatigue. This paper has theoretical implications for not only LCM but also other technology acceptance models such as TAM and UTAUT and UTAUT2. It also has implications for those trying to engage with online audiences and their subsequent reactions to that attempt at engagement. Several future research ideas are explored as well.
This article provides observations on the state of the art in marketing research during 1987-1997. As such, it updates the earlier state-of-the-art review by Malhotra (1988), which won the Journal of the Academy of Marketing Science (JAMS) Best Article Award. The primary thrust of articles published in the Journal of Marketing Research during 1987-1997 is reviewed to determine important areas of research. In each of these areas, the authors summarize recent developments, highlight the state of the art, offer some critical observations, and identify directions for future research. They present a cross-classification of various techniques and subject areas, and make some observations on the applications of these techniques to address specific substantive and methodological issues in marketing research. The article concludes with some general directions for marketing research in the twenty-first century.
Purpose -The purpose of this paper is to explore the phenomenon of social media addiction among student Millennials. The authors use the consumption continuum as a theoretical framework.Design/methodology/approach -The authors used a "media deprivation" methodology including both qualitative and quantitative measures.Findings -The authors found that social media may exist in some respondents in a "near addiction" phase or the "social media addiction" phase according to the consumption continuum framework. Several themes are discussed.Research limitations/implications -While the sample is small, this paper is an exploratory study of social media addiction among Millennials and the first to apply the consumption continuum framework to this context (Martin et al., 2013).Practical implications -This paper explores the idea of social media addiction and begins to examine the role that marketing plays in perpetuating this addiction.Originality/value -This paper expands the idea beyond Facebook addiction (platform agnostic) and is the first to apply the consumption continuum framework.
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