Exploring online customization of a high involvement experience product

Nurkka, Piia; Jumisko-Pyykkö, Satu

doi:10.1145/2686612.2686692

Cited by 3 publications

(2 citation statements)

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“…These examined in which ways hackers remix each others' design [Oehlberg et al, 2015] and investigated the designs and motivations for creating assistive technology [Buehler et al, 2015]. A further paper explored the potential of online customization in relation to digital fabrication [Nurkka and Jumisko-Pyykkö, 2014].…”

Section: Hackerspaces (N=4)mentioning

confidence: 99%

Exploring the Potential of Physical Visualizations

Stusak¹

2015

Proceedings of the Ninth International Conference on Tangible, Embedded, and Embodied Interaction

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The goal of an external representation of abstract data is to provide insights and convey information about the structure of the underlying data, therefore helping people execute tasks and solve problems more effectively. Apart from the popular and well-studied digital visualization of abstract data there are other scarcely studied perceptual channels to represent data such as taste, sound or haptic. My thesis focuses on the latter and explores in which ways human knowledge and ability to sense and interact with the physical non-digital world can be used to enhance the way in which people analyze and explore abstract data. Emerging technological progress in digital fabrication allow an easy, fast and inexpensive production of physical objects. Machines such as laser cutters and 3D printers enable an accurate fabrication of physical visualizations with different form factors as well as materials. This creates, for the first time, the opportunity to study the potential of physical visualizations in a broad range.The thesis starts with the description of six prototypes of physical visualizations from static examples to digitally augmented variations to interactive artifacts. Based on these explorations, three promising areas of potential for physical visualizations were identified and investigated in more detail: perception & memorability, communication & collaboration, and motivation & self-reflection.The results of two studies in the area of information recall showed that participants who used a physical bar chart retained more information compared to the digital counterpart. Particularly facts about maximum and minimum values were be remembered more efficiently, when they were perceived from a physical visualization.Two explorative studies dealt with the potential of physical visualizations regarding communication and collaboration. The observations revealed the importance on the design and aesthetic of physical visualizations and indicated a great potential for their utilization by audiences with less interest in technology. The results also exposed the current limitations of physical visualizations, especially in contrast to their well-researched digital counterparts.In the area of motivation we present the design and evaluation of the Activity Sculptures project. We conducted a field study, in which we investigated physical visualizations of personal running activity. It was discovered that these sculptures generated curiosity and experimentation regarding the personal running behavior as well as evoked social dynamics such as discussions and competition.Based on the findings of the aforementioned studies this thesis concludes with two theoretical contributions on the design and potential of physical visualizations. On the one hand, it proposes a conceptual framework for material representations of personal data by describing a production and consumption lens. The goal is to encourage artists and designers working in the field of personal informatics to harness the interactive capabilities af...

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Section: Hackerspaces (N=4)mentioning

confidence: 99%

Exploring the Potential of Physical Visualizations

Stusak¹

2015

Proceedings of the Ninth International Conference on Tangible, Embedded, and Embodied Interaction

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“…Nurkka and Jumisko-Pyykkö (2014) used the same case study data to study the potential of applying online customisation to surfboard manufacturing. Thus, the same research design (procedure and participants) applies for both studies while the research questions under investigation were different.…”

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confidence: 99%

Understanding the customer benefits of customisation: Case surfboard

Nurkka

Väänänen-Vainio-Mattila

2018

Strategic Design Research Journal

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Customisation is one strategy to involve customers in the design process. However, qualitative empirical studies on customisation in different product contexts are scarce. This paper investigates the benefits customers perceive in craft customisation where they are actively involved in the customisation with the designer. The case of this study is a high involvement custom product, a surfboard. Findings derived from qualitative interviews with surfers (N=22) reveal the perceived benefits in the three distinct phases of customisation: pre-customisation, during which the decision to customise is made; customisation process, during which the product is customised; and product usage. The source of the found benefits are the product, process or customisation itself and they can be classified to functional, emotional, experiential, symbolic, aesthetic, personal, social, epistemic, creative, and hedonic. The benefits vary in occurrence during the different customisation phases. Based on the findings, we present a model for the benefits in the three phases of customisation. The model can be used when implementing craft customisation as a design strategy.

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