Exploring dialogic strategies in social media for fostering citizens’ interactions with Latin American local governments

Gálvez‐Rodríguez, María del Mar; Sáez-Martín, Alejandro; García-Tabuyo, Manuela; Caba-Pérez, Carmen

doi:10.1016/j.pubrev.2018.03.003

Cited by 65 publications

(48 citation statements)

References 58 publications

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“…This work assumes that the determinants of the level of online commitment reached by NGOs through their fan pages have a linear relationship, following previous studies by Haro-de-Rosario et al [83], Mariani et al [85] and Gálvez-Rodríguez et al [87]. After testing the initial hypotheses for linearity, homoscedasticity, normality, independence and non-collinearity, an ordinary least squares (OLS) estimation process was applied.…”

Section: Model and Statistical Analysismentioning

confidence: 99%

“…The "Commitment" dimension refers to the degree of involvement and interaction with the WNGOs' messages and is measured by the number of comments made to each post. The "Virality" dimension is defined as the diffusion and extension achieved by the WNGOs' messages posted on their Facebook pages, and is measured by the number of "shares" [87]. The independent variables are defined according to the posited hypotheses (Table 4).…”

Section: Model and Statistical Analysismentioning

confidence: 99%

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Unpacking the Drivers of Stakeholder Engagement in Sustainable Water Management: NGOs and the Use of Facebook

Alonso-Cañadas

Galán-Valdivieso

Saraite-Sariene

et al. 2019

Water

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The number of people worldwide without access to safe drinking water or adequate sanitation is an unresolved and growing concern, with non-governmental organizations (NGOs) playing an important role in mitigating the effects of water shortage. These organizations utilize the communication mechanisms at their disposal, such as social media, to help spread their social message and to achieve the commitment of society to their cause. In this context and based on dialogic and the resource dependence theory framework, the main aim of this research is to analyze how organizational structure, resource allocation and communication policies of NGOs focused on water management influence the online commitment of their stakeholders. Exploratory results show that these NGOs are not taking enough advantage of social media to engage with their potential donors and volunteers because of the remarkable difference between the management of Facebook posts and users’ behavior. Using multivariate lineal regression, our findings show that certain structural (namely, size, reputation and board size), economic (fundraising expenses) and social media (number of Facebook fans) characteristics positively influence stakeholder engagement, while administrative spending and a broad presence in many social networks straitens the ability of these type of NGOs to attract and retain stakeholders’ commitment through social media.

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Section: Model and Statistical Analysismentioning

confidence: 99%

Section: Model and Statistical Analysismentioning

confidence: 99%

Unpacking the Drivers of Stakeholder Engagement in Sustainable Water Management: NGOs and the Use of Facebook

Alonso-Cañadas

Galán-Valdivieso

Saraite-Sariene

et al. 2019

Water

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“…Social media has proven to be an indirect way to solve safety regulatory problems via reporting safety risks or cases [35,56]. When it actively participates in regulation, it could be regarded as an efficient channel of information for governments [57]. Particularly, this study uses the participation degree (PD) to express the probability of social media participating in the regulatory process.…”

Section: Model Descriptionmentioning

confidence: 99%

Dynamic Evolution of Safety Regulation of the Ridesharing Industry under Social Media Participation

Sun

et al. 2020

Symmetry

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The emergence of ridesharing has spread against the background of the sharing economy. There have been a lot of controversies since the emergence of ridesharing, particularly regarding regulatory issues. The safety regulation of the ridesharing industry involves many parties, including governments, platform companies, and society at large. Currently, because of the influence of information asymmetry, it increases the uncertainty of governments’ regulation effect and the difficulty of making regulation measures. Meanwhile, social media, one of the most important forces of social regulation, has not paid enough attention to playing an appropriate role in the safety regulation of the ridesharing industry. Therefore, this study constructs an evolutionary game model between governments and platform companies that concerns the safety regulations of ridesharing passengers under social media participation. The influence path of social media is explored by model solution and numerical simulation. Our results indicate that social media participation has a positive impact on this safety regulation. Specifically, social media participation could reduce governments’ regulatory costs and encourage it to strictly regulate. The exposure of social media could bring losses to platform companies involved and promote platform companies’ investments in improving passengers’ safety. This study provides a decision basis for governments to introduce social media in the safety regulation of the ridesharing industry.

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“…One major defect of this operationalization is the neglect of the "ease of interface" principle. Starting from Rybalko and Seltzer's (2010) study on Twitter, scholars have completely discarded the principle from their studies because social media interfaces remain the same across users and throughout their studies (e.g., Gálvez-Rodríguez et al, 2018;Linvill, McGee, & Hicks, 2012;Men et al, 2018;Rybalko & Seltzer, 2010;Watkins, 2017), as noted by Wirtz and Zimbres's (2018) review on digital dialogic communication literature.…”

Section: The Incompatibility Of the "Ease Of Interface" Principle Witmentioning

confidence: 99%

“…While scholars have brought dialogue theory and social media together for a long time, the fifth principle-ease of interface-has received almost no scholarly attention due to its incompatibility with emerging media. Many studies on digital dialogic communication completely ignored the principle, because the interface remained "indiscriminate and by default" throughout the study (e.g., Gálvez-Rodríguez, Sáez-Martín, García-Tabuyo, & Caba-Pérez, 2018;Men et al, 2018;Rybalko & Seltzer, 2010;Watkins, 2017;Wirtz & Zimbres, 2018).…”

mentioning

confidence: 99%

Digital public relations through the lens of affordances: A conceptual expansion of the dialogic principles

Zhou¹,

Xu²

2019

Preprint

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This essay, advocating an aﬀordance perspective on digital dialogic communication, contributes to the public relations scholarship in three ways. First, to answer the recent call to re-imagine dialogic principles on social media (Sommerfeldt & Yang, 2018), we propose “Mediated Dialogic Model” which expands the “ease of interface” dialogic principle to “suﬃcient aﬀordances” and positions it as the technical foundation and requisite of digital dialogues. We empirically validate the model by taking advantage of Twitter’s recent aﬀordance change which increased its character limit from 140 to 280 on November 7, 2017. Second, utilizing the dataset, we examine the relationship between dialogic principles and engagement indicators on Twitter, and replicate ﬁndings from previous studies on Facebook (Men, Tsai, Chen, & Ji, 2018) that useful information improves engagement outcomes while return visit generation has a negative eﬀect. Third, and most importantly, we recommend using aﬀordance theory to rephrase heated discussions on the tension between digital media and dialogic communication, to improve the relevance of dialogic theory for the digital age, and to re-examine relevant concepts in digital public relations.

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Exploring dialogic strategies in social media for fostering citizens’ interactions with Latin American local governments

Cited by 65 publications

References 58 publications

Unpacking the Drivers of Stakeholder Engagement in Sustainable Water Management: NGOs and the Use of Facebook

Unpacking the Drivers of Stakeholder Engagement in Sustainable Water Management: NGOs and the Use of Facebook

Dynamic Evolution of Safety Regulation of the Ridesharing Industry under Social Media Participation

Digital public relations through the lens of affordances: A conceptual expansion of the dialogic principles

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