2019
DOI: 10.31235/osf.io/uzhk9
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Digital public relations through the lens of affordances: A conceptual expansion of the dialogic principles

Abstract: This essay, advocating an affordance perspective on digital dialogic communication, contributes to the public relations scholarship in three ways. First, to answer the recent call to re-imagine dialogic principles on social media (Sommerfeldt & Yang, 2018), we propose “Mediated Dialogic Model” which expands the “ease of interface” dialogic principle to “sufficient affordances” and positions it as the technical foundation and requisite of digital dialogues. We empirically validate the model by taking advant… Show more

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Cited by 5 publications
(2 citation statements)
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References 45 publications
(108 reference statements)
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“…Sebab, kata ini memiliki konotasi yang berbeda dalam disiplin akademis yang berbeda. Dalam Public Relation, (Zhou & Xu, 2019), Mentoring, (Bokeno & Gantt, 2000), dan Religion (Keaten & Soukup, 2009) definisi-definisi terminologis ini menimbulkan kebingungan (confusion) (Bentley, 2012). Bahkan, berdoa pun merupakan dialog (Guilherme, 2012).…”
Section: Konsep Dasar Pedagogi Dialogis Freireunclassified
“…Sebab, kata ini memiliki konotasi yang berbeda dalam disiplin akademis yang berbeda. Dalam Public Relation, (Zhou & Xu, 2019), Mentoring, (Bokeno & Gantt, 2000), dan Religion (Keaten & Soukup, 2009) definisi-definisi terminologis ini menimbulkan kebingungan (confusion) (Bentley, 2012). Bahkan, berdoa pun merupakan dialog (Guilherme, 2012).…”
Section: Konsep Dasar Pedagogi Dialogis Freireunclassified
“…Twitter "chats," as the term would suggest, may be useful tools for facilitating dialogue as part of such strategic communication efforts. Research on dialogic communication in social media can either address a relational orientation between organizations and their publics or principles for communication practice (Zhou & Xu, 2020…”
mentioning
confidence: 99%