This study delegates a survey concerning the motives of, and barriers to international investors in Bulgaria during its transition period (1989)(1990)(1991)(1992)(1993)(1994)(1995)(1996)(1997)(1998)(1999)(2000)(2001)(2002)(2003)(2004)(2005)(2006)(2007), with a special focus on the pre-accession period (2006)(2007), for the generation of six variables that characterise international business during the EU accession era: entry mode, target, host country barriers, barriers determined by the MNC, host country motives, and motives determined by the MNC. The research findings indicate that EU accession has a positive contribution to an emerging economy, at the same time as regional characteristics are appended to the FDI inflows of Bulgaria.