Abstract:The purpose of this research Explaining progress in the field of online shop by MSME actors is now a necessity that plays an important role in all circles of society. In the mindset of an increasingly modern society due to the many globalization competitions shown by the world, the creation of marketing strategies is rapid. This type of research uses bibliometrics using the VosViewer application. Application of experiential marketing through angles online shop conducted by MSMEs is very good and can be felt by… Show more
“…Experiential marketing can be said to be an experience in the form of five senses from the natural self of the user / consumer of the product / service. Experintal marketing can be measured through sense, feel, think, act and relate (Mala 2023).…”
Indonesia is a country that is still developing today. However, when viewed from the internationalization process between countries, there has also begun to progress. The purpose of this study is to look for various internationalization strategies carried out by MSMEs to increase consumer satisfaction in Indonesia. The factors found are experiential marketing, relationships, and digital technology. The analysis used is the Overlay Visualization Bibliometric. The result of this study is the relationship between experiential marketing, relationships, and digital technology which is still minimal for MSME actors in Indonesia. Further needs to be held related to the development of internationalization strategies with other factors such as recommendations, emotional intelligence, risk performance, digital marketing, online shop, and competitive advantage with other country objects.
“…Experiential marketing can be said to be an experience in the form of five senses from the natural self of the user / consumer of the product / service. Experintal marketing can be measured through sense, feel, think, act and relate (Mala 2023).…”
Indonesia is a country that is still developing today. However, when viewed from the internationalization process between countries, there has also begun to progress. The purpose of this study is to look for various internationalization strategies carried out by MSMEs to increase consumer satisfaction in Indonesia. The factors found are experiential marketing, relationships, and digital technology. The analysis used is the Overlay Visualization Bibliometric. The result of this study is the relationship between experiential marketing, relationships, and digital technology which is still minimal for MSME actors in Indonesia. Further needs to be held related to the development of internationalization strategies with other factors such as recommendations, emotional intelligence, risk performance, digital marketing, online shop, and competitive advantage with other country objects.
This bibliometric analysis makes a deliberate attempt to convey quantitative and qualitative knowledge on loyalty with regard to the insurance industry. The study includes an examination of 132 articles that were published between 2002 and 2022. he research articles were subjected to bibliometric analysis using the Scopus database. Research articles related to ‘loyalty in the insurance sector research’ were examined using the VOS viewer software. he findings of the research showed that customer loyalty has become an increasingly prominent subject in the context of insurance over time. The study has made use of co-occurrence analysis, bibliographic coupling and publication trends. The top journals, authors, nations, articles and organizations have been identified using bibliometric analysis. This article also includes a presentation of the content analysis of selected articles. iverse studies have been conducted on customer loyalty in various sectors like banking, e-commerce, hospitality and tourism, insurance etc.; however, the goal of the present study is to map the literature on ‘loyalty in the insurance sector’ in Scopus database. This will help to define the main idea and provide the researchers with future research directions. This work will also assist academicians, policy-makers and regulators in understanding the fundamentals of loyalty in the insurance industry and pinpointing the pertinent areas that require further research.
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