Expectancy in Urban Farming Engagement

Abstract

Urban farming is seen as a sustainable practice with the social, economic and urban environment benefits. Despite the efforts by the government, there is lack of public participation in urban farming activities and challenges in sustaining urban farming participants' interest. The study is aimed at measuring urban farming participation motivations using the Expectancy Theory of Motivation which is made up of three aspects; namely expectancy, instrumentality and valence. This paper describes the findings regarding the expectancy aspect of motivation (measured by using Expectancy theory) in urban farming activity in Malaysia.

An exploration of guesthouse fresh produce purchasing behaviour and supply chains in Johannesburg

“…Urban farming, also referred to as Urban Agriculture (UA), is defined as the use of plant cultivation and the breeding of livestock to implement the growing, processing and distribution of food and animal products in and around cities (Fournier 2018). Othman et al (2017) define urban farming as agricultural activities positioned within (intra-urban) cities, or on the periphery (peri-urban) of a city, which cultivate fruits and vegetables for human consumption. According to Harris and Romero (2019), urban farms can be in various locations within the cities -on rooftops, for example, or in open, abandoned and uninhibited areas.…”

“…The sourcing of locally produced fresh produce can, therefore, be viewed as a key economic contributor towards the micro-economic environment of a region (Sanches-Pereira et al 2017). Othman et al (2017) define urban farming as agricultural activities positioned within (intra-urban) cities, or on the periphery (peri-urban) of a city, which cultivate fruit and vegetables for human consumption. The possibility of linking up urban farmers to guesthouses within the urban environment could play a mutually beneficial role for the urban farmers and guesthouses that form a part of the tourism industry.…”

Urban Agriculture as a Community Resilience Strategy against Urban Food Insecurity

“…Urban agriculture, or also known as urban farming, represents agricultural activities within an urban setting. The agricultural activities involve planting, processing, and distributing the agricultural products of crop and livestock by using natural resources and applying waste management for the benefit of surrounding communities (Othman et al, 2017). Various agricultural systems may involve in urban agriculture practices include horticulture, floriculture, forestry, aquaculture, and livestock, but mostly dominated by horticulture products.…”

Deterrent Factors in Urban Farming Participation

“…In Malaysia, even though the term "Urban Farming" is new and increasingly popular for the past two years, but in terms of policies and implementations, it can be traced back to 1974. It started when the Rancangan Buku Hijau was introduced by the second Prime Minister and the introduction of Program Bumi Hijau by former Prime Minister Tun Abdullah Ahmad Badawi in 2005 under Food Security Policy (Othman et al, 2017). Although numerous studies have discovered about community urban farming activities profits from the viewpoint of global urban, there are still insufficient studies regarding urban farming that have conducted in Malaysia (Ramaloo et al, 2018;Islam & Siwar 2012;Kaur & Hitam 2010).…”

“…However, despite the efforts by the government, there is a lack of awareness and participation from the community (Mohd Hussain et al, 2017;Yusoff et al, 2017;Islam & Siwar, 2012;Kaur & Hitam, 2010). Unlike other countries like Australia and Thailand, Malaysia has a long way to go before people fully embrace urban farming as a necessity and not just a trend (Othman et al, 2017). Hence, urban farming projects are most likely to survive and thrive if they have local support, but the question is, how can these projects gain community buy-in?…”