Examining the importance of gamification, social interaction and perceived enjoyment among young female online buyers in India

Raman, Prashant

doi:10.1108/yc-05-2020-1148

Cited by 46 publications

(57 citation statements)

References 113 publications

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“…Therefore, the result found that symmetric social interaction has a positive significant impact on use context and perceived enjoyment. The outcome of this relationship is supported by Reference [70]. Another relation, i.e., use context, has found to have an impeccable effect on perceived enjoyment and perceived ease of use, which is supported by Reference [57].…”

Section: Discussionmentioning

confidence: 66%

A Technology Acceptance Model-Based Analytics for Online Mobile Games Using Machine Learning Techniques

et al. 2021

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In recent years, the enhancement in technology has been envisioning for people to complete tasks in an easier way. Every manufacturing industry requires heavy machinery to accomplish tasks in a symmetric and systematic way, which is much easier with the help of advancement in the technology. The technological advancement directly affects human life as a result. It is found that humans are now fully dependent on it. The online game industry is one example of technology breakthrough. It is now a prominent industry to develop online games at world level. In this paper, our main objective is to analyze major factors which encourage mobile games industry to expand. Analyzing the system and symmetric relations inside can be done into two phases. The first phase is through a TAM Model, which is a very efficient way to solve statistical problems, and the second phase is with machine learning (ML) techniques, such as SVM, logistic regression, etc. Both strategies are popular and efficient in analyzing a system while maintaining the symmetry in a better way. Therefore, according to results from both the TAM model and ML approach, it is clear that perceived usefulness, attitude, and symmetric flow are important factors for game industry. The analytics provide a clear insight that perceived usefulness is an important parameter over behavior intention for the online mobile game industry.

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Section: Discussionmentioning

confidence: 66%

A Technology Acceptance Model-Based Analytics for Online Mobile Games Using Machine Learning Techniques

et al. 2021

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“…Gamification elements are also determined in the form of examples and taxonomies (Liu et al , 2017). Examples include the use of points, leaderboards, progress bar, badges and videos, as achievement systems used by several researchers such as Raman (2020); Cheong et al (2014); and Koivisto and Hamari (2014). One such taxonomical classification is the mechanics, dynamics and aesthetics (MDA) framework (Hunicke et al , 2004).…”

Section: Resultsmentioning

confidence: 99%

Gamification in banking: a review, synthesis and setting research agenda

Chauhan

Akhtar

Gupta

2021

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Purpose The objective of this paper is to explore and extend the existing literature on the use of gamification in banking. Design/methodology/approach Gamification is a new concept, further its application in banking is in a nascent stage both from the perspective of research and application. To systematise the limited literature and to draw the future research prospects, studies are presented based on theories, characteristics, context and methodologies framework. Findings The synthesis of the literature on gamification opened to a spectrum of areas to determine the future of gamification in the banking industry. The study emphasises the use of social and psychological theory building in the banking industry. Further, the research on game elements is an underexplored area in the banking domain, while they have well exploited in other contexts. Banking context needs more literature evidence, empirically tested and validated research methods to understand the personality traits and customer behaviour arising from the use of gamification. Practical implications For bank management, this study lays the impact of gamification in this era of digital banking. With the right mix of hedonic and utilitarian elements, bank management shall be able to boost financial literacy, improve saving habits, simplify banking products and strengthen knowledge updates among bank employees. Understanding the key elements and present status of research on gamification and their impact on customer behaviour development is crucial for the bank in building strategic advantage. Originality/value This study on gamification applied explicitly to the banking sector. With no clear application of the elements and mechanics of technology used in gamification, this study presents past literature in a systematised manner and draws the future research agenda of gamification in banking services.

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“…A study by Raman ( 2020 ) found that perceived enjoyment positively influences purchase intention. Verhagen and Van Dolen ( 2011 ) mentioned that, to increase income and customer maintenance, online retailers should focus on perceived enjoyment.…”

Section: Research Model and Hypothesis Developmentmentioning

confidence: 99%

Impact of Intrinsic and Extrinsic Gaming Elements on Online Purchase Intention

Santana²

2022

Front. Psychol.

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Gamification is a developing trend that can work on customers' motivation and performance in online business areas. Notwithstanding, it is still vigorously debated as there is a continuous conversation inside the gamification community about whether individual gamification elements may really weaken or improve on customers' intrinsic and extrinsic motivations as well as the effect on the consumer's perceived enjoyment and purchase intention. The study uses a questionnaire survey as the research method. A total of 310 questionnaires were distributed, and after the data screening, 302 sets were valid data. The data analysis for this study was analyzed by using SPSS and Smart-PLS. The findings of this study show that intrinsic and extrinsic gaming elements affect consumers' purchase intention in gamification. This study shows how extrinsic gaming elements such as points, badges, feedback and challenges are affecting customers' perceived enjoyment. Furthermore, intrinsic gaming elements such as leaderboards, levels, avatars, and privacy control are affecting customers' perceived enjoyment. It also shows that perceived enjoyment positively affects purchase intention and mediates the relationship between intrinsic and extrinsic gaming elements and purchase intention. Additionally, it shows that promotion focus negatively moderates the relationship between intrinsic elements and perceived enjoyment. This study presents a new research model to explore the effect of extrinsic and intrinsic elements in gamification on purchase intention. The results of this research may help game designers to identify the right design features for the right customers, which has important practical implications for online business development.

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Examining the importance of gamification, social interaction and perceived enjoyment among young female online buyers in India

Cited by 46 publications

References 113 publications

A Technology Acceptance Model-Based Analytics for Online Mobile Games Using Machine Learning Techniques

A Technology Acceptance Model-Based Analytics for Online Mobile Games Using Machine Learning Techniques

Gamification in banking: a review, synthesis and setting research agenda

Impact of Intrinsic and Extrinsic Gaming Elements on Online Purchase Intention

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