Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan

Wang, Ryan Taoran; Zhang, James J.; Tsuji, Yosuke

doi:10.1016/j.smr.2010.12.001

Cited by 41 publications

(52 citation statements)

References 45 publications

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“…Spectator motives have been commonly used to directly predict frequent sport spectator behavior (e.g., Funk et al, 2009;Wang et al, 2011). However, researchers have largely overlooked the fulfillment of spectator motives resulting from sport spectatorship.…”

Section: Spectator Motives and Their Fulfillmentmentioning

confidence: 99%

“…It is evident that spectator sport has become a common leisure activity (Trail, Anderson, & Fink, 2000). Consequently, the popularity of spectator sport has drawn researchers' attention (e.g., Wang, Zhang, & Tsuji, 2011) to the examination of the underlying reasons for such a high level of sport spectatorship.…”

mentioning

confidence: 99%

“…For instance, Wang et al (2011) used 18 motives to predict spectators' attitudinal and behavioral loyalty in a professional sport setting. Nevertheless, researchers have reported inconsistent findings regarding the predictive power of varied spectator motives in different sport contexts (Byon, Cottingham, & Carroll, 2010;Wu, Tsai, & Hung, 2012).…”

mentioning

confidence: 99%

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Fulfillment of Sport Spectator Motives: The Mediation Effect of Well-Being

Wang¹,

Min²,

Kim³

2013

soc behav pers

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Spectator motives have been conventionally used to explain sport spectator behavior, such as word-of-mouth recommendations and revisit intention. A review of the literature suggests that the predictability of spectator motives is both inconsistent and context dependent. We proposed that these factors can be reconciled by directly examining the role of spectator well-being in the relationship between spectator motives and repatronage behavior. Our findings revealed that spectator well-being significantly mediates the effects of 5 motives, that is, achievement, aesthetics, knowledge, family, and escape, on sport spectator revisit intention and word-of-mouth recommendations. Future research directions are also discussed.

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Section: Spectator Motives and Their Fulfillmentmentioning

confidence: 99%

mentioning

confidence: 99%

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Fulfillment of Sport Spectator Motives: The Mediation Effect of Well-Being

Wang¹,

Min²,

Kim³

2013

soc behav pers

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“…Each CPBL team is managed by an enterprise. Usually, loyal fans travel to baseball fields around Taiwan to support their teams [3,4]. Hence fostering loyal fans is very important to every CPBL team.…”

Section: Introductionmentioning

confidence: 99%

The Relationships among Leisure Involvement, Organizational Commitment and Well-Being: Viewpoints from Sport Fans in Asia

Pan

Morrison

et al. 2018

Sustainability

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Baseball spectating is one of the most popular leisure activities in Asia. Leisure participants with high well-being levels usually demonstrate loyal behavior to the teams they follow. Previous research indicates that professional sport fans are serious leisure participants and their participation has career qualities. The goal of this research was to investigate the relationship of leisure involvement with the well-being of professional sport fans and the possible mediating effect of organizational commitment, a career-related characteristic, on well-being. Some 406 fans of the Brother Elephants Baseball Team in Taiwan were surveyed. The results showed that leisure involvement positively and significantly influenced fans' well-being and organizational commitment partially mediated the influence of leisure involvement on well-being. This study pioneers the integration of leisure involvement, well-being and organizational commitment in the context of a Professional Baseball League team within Asia. Implications and future research directions are presented.

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“…Typically research has either tried to predict attendance intentions (Bodet & Bernache-Assolant, 2011;Gray & WertGray, 2012;Harrolle, Trail, Rodríguez, & Jordan, 2010;Matsuoka, Chelladurai, & Harada, 2003;Shapiro, Ridinger, & Trail, 2013;Trail, Anderson, & Fink, 2005;Wang, Zhang, & Tsuji, 2011;Wu, Tsai, & Hung, 2012;Yoshida, Gordon, Nakazawa, & Biscaia, 2014;) or has inappropriately measured past attendance and attempted to 'predict' it with measures taken afterwards (Bee & Havitz, 2010;Heere et al, 2011;Kwon, Trail, & Anderson, 2005;Laverie & Arnett, 2000). In addition, there have been economic models that attempted to predict attendance with limited success as well (Baade & Tiehen, 1990;Greenstein & Marcum, 1981).…”

mentioning

confidence: 99%

A longitudinal study of team-fan role identity on self-reported attendance behavior and future intentions

Trail

Anderson

Lee

2017

JAS

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Attendance at college sporting events generates billions of dollars annually for athletics departments at the college level in the United States. Based on Identity Theory and prior research, we developed and tested two models that were successful in predicting actual attendance, attendance intentions (conative loyalty), and support for the team across time. Respondents (N = 165; 60% female, 95% Caucasian) filled out three surveys across the year. In Model A (RMSEA = .066, x 2 /df = 50.02/29 = 1.73), prior season attendance, number of games intending to attend, and preseason team-fan role identity (Time 1) explained 63% of self-reported attendance behavior (Time 2). Those variables and postseason role identity (Time 2) explained 48.5% of attendance intentions (Time 3; Model A) and 43% of supporting the team in the future (Time 3; Model B, RMSEA = .060, x 2 /df = 46.16/29 = 1.59). Sports marketers need to take into account both the impact of role identity as a fan of the team and attendance intentions, not just prior attendance behavior, when predicting future attendance behavior and support for the team. n the United States, attendance for the NCAA (National Collegiate Athletic Association) football teams is fairly high across the Big 5 conferences, but not impressive in other divisions. Across all NCAA divisions, it seems to have plateaued at around 50 million fans per year (Trail & James, 2015). In the 2015 season, The Ohio State University averaged over 107,000 attendees per game (NCAA, 2016) and generated over $30 million (U.S.) from ticket sales for the season, showing how I

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Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan

Abstract: 2016-12-24T18:13:07

Cited by 41 publications

References 45 publications

Fulfillment of Sport Spectator Motives: The Mediation Effect of Well-Being

Fulfillment of Sport Spectator Motives: The Mediation Effect of Well-Being

The Relationships among Leisure Involvement, Organizational Commitment and Well-Being: Viewpoints from Sport Fans in Asia

A longitudinal study of team-fan role identity on self-reported attendance behavior and future intentions

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