Examining Chinese College Students’ Intention to Travel to Japan Using the Extended Theory of Planned Behavior: Testing Destination Image and the Mediating Role of Travel Constraints

Understanding the Eco-Friendly Role of Drone Food Delivery Services: Deepening the Theory of Planned Behavior

“…This paper firstly attempted to employ the TPB model to investigate influencing factors on the formation of BI in the context of DFDS. TPB has been widely employed to explain the consumer decision-making process in various fields [11][12][13][14]27] which suggests that TPB has a strong ability to explain individuals' intention formation. This study also confirmed the appropriateness of TPB in explaining an individual's behavioral intention when using DFDS.…”

“…Furthermore, understanding the consumer decision-making process plays an important role in developing more efficient and effective marketing strategies [9,10]. Therefore, many of the existing studies in various fields have put in a lot of effort to understand how to form consumer decision using the theory of planned behavior (TPB) [11][12][13][14]. TPB was first proposed by Ajzen [15] and is known as an extended model of the theory of reasoned action (TRA).…”

Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity

“…More disturbingly, the effects of destination image on consumer attitudes and behavioral intentions remain all but unexamined [55]. Some studies have emphasized the limitations inherent in explaining travelers' behavioral intentions [56]; such a limitation, however, would only make country image an even more critical factor for examination in travel decision-making studies [57].…”

Role of Travel Motivations, Perceived Risks and Travel Constraints on Destination Image and Visit Intention in Medical Tourism: Theoretical model

“…Various studies exploring visit and revisit intentions and the consumption behaviours of tourists based on travel motivations, risks, constraints and destination image have used the TPB hypothesis to support their models. 67,68 Motivation has been found to have a direct and positive relationship with behavioural intention, indicating that the motivations of medical tourists positively influence their visit intentions. 69−72 Researchers have also found a strong negative relationship between the perceived risks of travelling and visit/revisit intentions.…”