“…But, critically, cross-cultural research has shown that power and warmth may be weighted differently in different cultures (Ayman, 1993;Burns, 1978;Den Hartog, House, Hanges, & RuizQuintanilla, 1999;Dickson, Den Hartog, & Mitchelson, 2003;Hofstede, 1980;Jung & Avolio, 1998;Schwartz, 1992). Specifically, studies of leadership preferences in the United States have indicated that traits relating to power may be valued more than are traits relating to warmth (e.g., Funk, 1996Funk, , 1997Jung & Avolio, 1998;Misumi & Peterson, 1985;Tiedens, 2001; see also Smith, Peterson, & Misumi, 1994), whereas studies of leadership preferences in Japan have indicated that traits relating to warmth may be valued more than are traits relating to power (e.g., Jung & Avolio, 1999;Jung, Bass, & Sosik, 1995;Misumi & Peterson, 1985;Smith, Misumi, Tayeb, Peterson, & Bond 1989;Yamaguchi, 1994). We therefore hypothesized that regardless of consensus in judgments, naïve inferences of traits relating to power would be predictive of electoral success in the United States, whereas naïve inferences of traits relating to warmth would be predictive of electoral success in Japan.…”