“…All Cronbach’s alpha values reported in this section are based on the measurement items for this study. A list of 13 motivation items (α=.87) was adapted from the literature (e.g., Berdychevsky, Gibson, and Bell 2013; Durko, Stone, and Petrick 2014; Gibson, Berdychevsky, and Bell 2012; Khoo-Lattimore and Gibson 2018; Khoo-Lattimore and Prayag 2015), and measured on a 5-point Likert-type scale (1=strongly disagree and 5=strongly agree). Respondents were asked to evaluate on a 5-point Likert-type scale (1=not at all important and 5=very important) the importance level of 37 accommodation attributes based on their most recent experience as a female who had been on a GGA.…”