“…Economically motivated adulteration remains an unresolved problem in retail markets. It encompasses the adulteration of meat products as a food product category that is most frequently faked through the substitution of meat products with undeclared lower value meats ( Wibowo et al, 2023 ). Supported by the product policy law issued by the European Commission (2001) , labeling authentication must provide the detailed information required by consumers as a guarantee of the products they consume ( Soares et al, 2010 ), because consumers’ decisions to buy meat products are mainly motivated by lifestyle, religious limitations, cultural influences, and fairtrade practices ( Kesmen et al, 2013 ).…”