“…As such, understanding context factors for ERP implementation is imperative because these factors might be unique to organizational culture or business processes that would significantly influence how ERP projects are carried out (Dezdar and Ainin, 2011;Kouki, Poulin and Pellerin, 2010). Recent empirical literature has thus witnessed increasing attention paid to unique local contexts such as China (Chien et al, 2007;Martinsons, 2004;Reimers, 2003), India (Poti and Kamalanabhan, 2009;Tarafdar and Roy, 2003) and the Middle East (Al-Turki, 2011;Amid, Moalagh and Zare Ravasan, 2012;Baki and Çakar, 2005). However, no empirical study has been found in the UAE context or based on contrasting theoretical frameworks.…”