Evaluating visitor experience of digital interpretation and presentation technologies at cultural heritage sites: a case study of the old town, Zuoying

Liu, Ying

doi:10.1186/s43238-020-00016-4

Cited by 31 publications

(13 citation statements)

References 13 publications

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“…The interpretation of cultural heritage can now be presented more interactively and interestingly for tourists, because of the development of digital technology. Our results support Liu (2020) in concluding that the communication of cultural heritage has changed from a static and monotonous way to a more interactive one. The domain of cultural heritage is on the verge of adopting immersive technologies, not only to enhance user experience and interpretation but also to satisfy the more enthusiastic and tech-savvy visitors and audiences (Rahaman et al, 2019) (see Figure 3).…”

Section: Resultssupporting

confidence: 85%

Introducing Amazon Explore: a digital giant's exploration of the virtual tourism experiences

Alegro

Turnšek²,

Špindler³

et al. 2023

JTF

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PurposeAmazon Explore is a new online experience product from Amazon, which offers live stream sightseeing of destinations around the world. This paper aims to provide a first insight into how exactly Amazon Explore enters the virtual experience (VE) industry, and discuss the possible implications of its business model for the future of virtual and offline travel experiences.Design/methodology/approachQualitative and quantitative methods of content analysis methods were employed in this study. The sample of this research consisted of 175 Amazon Explore products. Firstly, the authors analysed the content of each product, and then quantitative method were used to present the data. With this analysis, the authors presented how Amazon Explore is testing the foundations for new business models, and discuss the possible implications for the future of tourism. One year later, those same Amazon Explore products were reviewed again to check development progress. The following were the main questions regarding VE: How interactive are Amazon Explore products? How does Amazon Explore aim to ensure the monetisation of these products in an economically sustainable way in order to go beyond the “freemium” business model, often associated with VE as just another destination marketing tool?FindingsThis article presents the discussions of VE and virtual reality (VR). The authors determined the level of interactivity of the diverse VE offered themes with a model of four levels of interactivity. The results show that the analysed products achieve mostly only low levels of interaction. Regarding monetisation, Amazon Explore shows three possible future directions in the development of VE: as a marketing tool, as an extension of the offline experience and as potentially someday replacing real travel as part of the future monetisation scenario.Originality/valueThe article offers the first insights into Amazon's extension into the realm of VE in two time periods in 2020 and 2021, and, based on these preliminary results, discusses four possible scenarios for the future development of VE monetisation.

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Section: Resultssupporting

confidence: 85%

Introducing Amazon Explore: a digital giant's exploration of the virtual tourism experiences

Alegro

Turnšek²,

Špindler³

et al. 2023

JTF

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“…Visitors' interest in digital heritage interpretation and presentation was reflected in this finding. Visitors are encouraged to interact with digital environments at historical landmarks (Liu, 2020). It can be gleamed from the results that the respondents highly expected range of attractions as revealed by the composite mean of 4.62.…”

Section: International Journal Of Research Studies In Management 79mentioning

confidence: 99%

Level of tourists’ expectation and experience to the heritage sites of Ilocos Sur

Baclig¹,

Ylagan²

2022

IJRSM

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The study's main goal was to evaluate and explore the level of tourists' expectation and experience of historical sites as a basis for management plan in Ilocos Sur. It presented the profile of the respondents, assessed the tourist expectation in terms of environment, range of attractions, tourism services and transportation, and determine the levels of experience to heritage sites related to learning experience, emotional experience, meaningful experience and enjoyment. Descriptive research and modified questionnaire was utilized to collect data from 416 tourists who visited Ilocos Sur's heritage sites at least once. Frequency and percentage distribution, weighted mean and ranking, and Analysis of Variance were utilized as statistical tools. Based on the result, majority of the respondents belong to generation Z, female, students, visited more than three times, local tourist and travelled with family. Respondents met their expectations as most of the respondents highly experienced in terms of learning experience, emotional experience, meaningful experience, and enjoyment. Respondents achieved greater experience relating to enjoyment. Moreover, there is a considerable disparity in experience levels to heritage sites in terms of enjoyment when grouped to sex and number of times visited. A Management Plan to the Heritage Sites in Ilocos Sur was hereby proposed by the researcher to be used as a guide for future project planning and give tourism stakeholders and Ilocos Sur Provincial Tourism Office insights on how to continuously improve tourism services and promoting the heritage sites.

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“…Liu applied the conditional value assessment method and constructed a model of the relevant assessment system. e value assessment of open public space was studied in-depth [13]. Xie et al conducted a detailed discussion on the value of outdoor advertising media, with a comparative study of the value of outdoor advertising media and commercial real estate [14].…”

Section: Related Workmentioning

confidence: 99%

Research on the Optimization Method of Visual Effect of Outdoor Interactive Advertising Assisted by New Media Technology and Big Data Analysis

Gan¹,

Tsai

2021

Mathematical Problems in Engineering

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Along with the development and promotion of Internet technology, new media are increasingly diversified, enriching and changing our lives. This paper focuses on outdoor interactive advertising as a communication method, analyzing its creative features and applications. Unlike traditional advertising, where audiences receive passively, new media interactive advertising establishes a more direct communication method for consumers and products, creating different sensory stimulation and emotional experience environments according to the characteristics of products and conducting a series of interactions with consumers’ sensory systems such as vision, hearing, smell, taste, and touch. The advertising method has also changed from passive reception to active participation. Finally, combining the characteristics of accurate delivery and the diversity of presentation forms of interactive advertising under the big data platform, the theme conception and form design of interactive advertising is proposed. The interactive design principles of highlighting the simplicity of the theme are explored. The interactive design principle of highlighting the simplicity of the theme is proposed, and the combination of color, text, and graphics is explored by the aesthetic visual design of the audience and the premise of focusing on the audience’s feelings. Starting from the visual effect of outdoor interactive advertising, the change in the way advertising is conveyed is interpreting to us the arrival of a new communication concept, the arrival of the Internet-centered and technology-centered data integration era. The research in this paper aims to provide useful support for the diversified development of outdoor interactive advertising in the new media environment by exploring how to skillfully realize the creative expression of outdoor interactive advertising in the new media environment.

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Evaluating visitor experience of digital interpretation and presentation technologies at cultural heritage sites: a case study of the old town, Zuoying

Cited by 31 publications

References 13 publications

Introducing Amazon Explore: a digital giant's exploration of the virtual tourism experiences

Introducing Amazon Explore: a digital giant's exploration of the virtual tourism experiences

Level of tourists’ expectation and experience to the heritage sites of Ilocos Sur

Research on the Optimization Method of Visual Effect of Outdoor Interactive Advertising Assisted by New Media Technology and Big Data Analysis

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