Abstract:PurposeAmazon Explore is a new online experience product from Amazon, which offers live stream sightseeing of destinations around the world. This paper aims to provide a first insight into how exactly Amazon Explore enters the virtual experience (VE) industry, and discuss the possible implications of its business model for the future of virtual and offline travel experiences.Design/methodology/approachQualitative and quantitative methods of content analysis methods were employed in this study. The sample of th… Show more
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