Evaluating Vegetable Production for Market Windows as an Alternative for Limited Resource Farmers

Abstract

Increased vegetable production for the fresh market often has been suggested as an agricultural alternative that will improve the income situation of small-scale farmers. Because vegetable production is an intensive activity and high incomes per acre are possible, it has political appeal as a quick solution to the low income levels generally associated with small farm operations. This study was developed from the small farm program of the University of Florida, which has concentrated on the northern and panhandle areas of Florida. Trials conducted by the Vegetable Crops Department of the University of Florida in 1974 and 1975 indicate that by variation of the planting season and control of insects and diseases, vegetables can be produced during periods of the year when the north Florida area has not historically competed in the fresh vegetable market.

Business Orientation among Poor Dry Zone Farmers in Sri Lanka

“…(a) Colette and Wall (1978) Of what quality? (a)target niche markets to increase net margin (b)to differentiate the product to gain price advantage (c)to gain a price advantage (this determine where to sell too) (d)to gain competitive advantage by exploiting quality differences (i.e.…”

Is Alternative Agriculture a Viable Rural Development Strategy?

“…Fresh Fruits and Vegetables. A frequently suggested alternative for augmenting farm incomes is the production of fruits and vegetables for market windows (for example, see Colette andWall 1978 andO'Rourke 1983). A market window is defined as a particular period of time during which there exists a favorable probability that a commodity can be marketed at a profit.…”