“…In fact, prior recruitment research has paid a lot of attention to official company information sources whereas more independent sources of information have largely been ignored (Cable & Turban, 2001;Rynes & Cable, 2003;Saks, 2005;Taylor & Collins, 2000). Similarly, previous research on webbased recruitment has focused on investigating how the characteristics of official recruitment websites affect various reactions of potential applicants (Cober, Brown, Levy, Cober, & Keeping, 2003;Dineen, Ash, & Noe, 2002;Lievens & Harris, 2003;Tong, Duffy, Cross, Tsung, & Yen, 2005;Williamson, Lepak, & King, 2003). Along these lines, Cable and Turban (2001) suggested that: Any information source, ranging from company's brand advertisement to friends' word of mouth, has the potential to affect job seekers' employer knowledge (Cable, Aiman-Smith, Mulvey, & Edwards, 2000).…”