Evaluating museum visitor experiences based on user-generated travel photos

Vu, Huy Quan; Luo, Jian Ming; Ye, Ben Haobin; Li, Gang; Law, Rob

doi:10.1080/10548408.2017.1363684

Cited by 38 publications

(20 citation statements)

References 41 publications

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“…Wall (2015) found that 89% of the 22,000 photos about The Metropolitan Museum of Art posted on Flickr included an artwork. Vu et al (2018) also used Flickr to examine visitor experiences based on travel photos and they also determined that visitors were more interested in artifacts, as well as indoor scenes. In another study, this time examining Twitter, the main subject depicted by visitors at The Tanks at Tate Modern was the museum space, due to the uniqueness of it, but then closely followed by the live and performance art presented (Villaespesa, 2013).…”

Section: Context: Evolution Of Social Media At the Museummentioning

confidence: 99%

Ephemeral Storytelling With Social Media: Snapchat and Instagram Stories at the Brooklyn Museum

Villaespesa

Wowkowych

2020

Social Media + Society

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The usage of social media in the context of the museum visit continues to grow. This research examined Instagram and Snapchat stories shared by visitors at the Brooklyn Museum via semi-structured interviews and photo-elicitation. The results provide insights into the characteristics of this ephemeral media and the motivations behind these posts. Similar to traditional photography, ephemeral content on social media is often motivated by capturing an artwork found to be aesthetically pleasing, documenting a feeling, sharing an experience, or building self-identity. However, the content shared is shaped by the ephemeral aspect that motivates minimal curation and editing. The study results add to the rapidly evolving field of social media within the museum context. Moreover, it advocates for an active role for the museum to have policies and opportunities that respond to these behaviors and learn from the content shared informing interpretation and learning materials.

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Section: Context: Evolution Of Social Media At the Museummentioning

confidence: 99%

Ephemeral Storytelling With Social Media: Snapchat and Instagram Stories at the Brooklyn Museum

Villaespesa

Wowkowych

2020

Social Media + Society

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“…Further, as catalogued forms of heterogeneous consumer experiences, services marketers would be able to pinpoint attributes of perceived value through IWOM that are instrumental in designing strong brand experiences and improving on aspects of services operations (Brady et al, 2008;Field et al, 2017). As an illustration, museum operators could use IWOM to understand consumer preferences and use of exhibition space (Vu et al, 2018).…”

Section: Implications To Practicementioning

confidence: 99%

Decoding service brand image through user-generated images

Bakri

Krisjanous

Richard

2020

JSM

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Purpose Despite the growing number of studies surrounding user-generated content (UGC), understanding of the implications, potential and pertinence of user-generated images (UGI), the visual form of UGC, on brand image in services is limited. The purpose of this paper is to introduce the concept and a comprehensive framework of image word of mouth (IWOM), which identifies UGI as visual articulations of service experiences that result in consumer judgment of service brand image. The framework takes a consumer-focussed approach and covers key branding issues relevant to services marketers such as identifying and linking valued services dimensions, made evident through IWOM, to ideas and thoughts inferred by consumers (viewers) of the brand image and consequent consumer intentions. Design/methodology/approach The paper reviews and synthesises current services, marketing and branding literature surrounding electronic word of mouth (WOM) and UGC, where it highlights the need to consider interpretations of UGI as persuasive forms of visual WOM or IWOM, as well as a critical stimuli of brand image. Findings The paper illuminates the importance of adopting a visual perspective that applies constructs developed in cognitive psychology, to decode how viewers (consumers) interact and form associations of brand image via IWOM. Originality/value The paper examines, integrates and adds to extant literature surrounding WOM, UGC, visual images and brand image within services.

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“…They pointed to linkages between tourists' experience and satisfaction with the cultural elements that were associated with the services provided. Indeed, when the behaviour of museum visitors and their experiences were understood, tourist's attraction to specific tourism destinations would be enhanced (Vu et al, 2018). Previous literature indicates that many museums customers consider satisfaction as a critical factor in the discussions on museum experience (Harrison and Shaw, 2004).…”

Section: Museum Experience and Satisfactionmentioning

confidence: 99%

Museum experience and satisfaction: moderating role of visiting frequency

Preko

Gyepi-Garbrah

Arkorful

et al. 2020

IHR

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PurposeThis paper aims at investigating how tourist experience elicits satisfaction and contributes to loyalty and willingness to pay more for a museum destination. The study also investigates the significant moderating role of visiting frequency on the relationship between satisfaction and willingness to pay more.Design/methodology/approachThe research was conducted with 385 tourists who visited the National Museum in Ghana and answered questions relating to experience, satisfaction, loyalty, and willingness to pay more. Structural equation modelling was used to test the relationships and effects of the adapted constructs.FindingsThe results revealed the significant effects of tourist experience on satisfaction, as well as the significant effects of satisfaction on loyalty and willingness to pay more. In addition, a significant moderating effect of visiting frequency was reported on the relationship between satisfaction and tourist willingness to pay more.Research limitations/implicationsThe research is destination-specific. The application of the findings to other museums would demand a bigger sample size for generalisation to be made.Practical implicationsManagers should develop strategies that promote museum tourist travelling experience, satisfaction, desire and choice, and thereby attract more tourists to museum sites.Originality/valueThe research contributes to the growing literature on museum tourist experience as an important variable in promoting tourist satisfaction, loyalty, and tourist willingness to pay more.

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Evaluating museum visitor experiences based on user-generated travel photos

Cited by 38 publications

References 41 publications

Ephemeral Storytelling With Social Media: Snapchat and Instagram Stories at the Brooklyn Museum

Ephemeral Storytelling With Social Media: Snapchat and Instagram Stories at the Brooklyn Museum

Decoding service brand image through user-generated images

Museum experience and satisfaction: moderating role of visiting frequency

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