“…From a broader perspective, all stated preferences studies may be subject to hypothetical bias (see, e.g., Jacquemet, Joule, Luchini, & Shogren, 2011). The methodological issues with evaluating (the value of) QALY's and with evaluating equivalent incomes are very similar (see, e.g., Oppe, Rand-Hendriksen, Shah, Romaos-Gonni, & Luo, 2016;Bleichrodt and Johannesson, 1997). Improving the estimation of individual preferences should be one of the first priorities on the research agenda.…”