The research considers the issue of tourism development in the Perm region. Today, there are few attractive hotels in Perm. Earlier proposed concept of building a complex of services, which includes places for accommodation and various kinds of entertainment, can solve this issue. Previous studies have determined the location of the ethnopark hotel in the territory of Kungur district. This article describes several places for construction in Kungur and selects the most suitable in terms of accessibility and convenience. Within the boundaries of the proposed territory, a city-planning analysis is carried out from the point of view of transport and pedestrian accessibility, as well as of the organization of the functional zones of the site, the regulatory documents of the Municipality of Kungur are analyzed. During the analysis, the most comfortable place for the location of the complex is chosen. It is characterized by a short travel time from both the bus station (railway station) and the Kungur ice cave. The organization of the territory is also presented, including the building of the hotel and areas for recreation and entertainment.