“…Consumption is a social setting in which consumers, who are cultivated in a socio-historically structured marketplace, position themselves, form relationships, interact and compete for capital, power, and status through products, brand images, and consumption practices (Arsel and Thompson, 2011). Some of the influential consumer research that draws on Bourdieu's sociology focused on habitus (Saatcioglu and Ozanne, 2013), cultural capital and consumer (dis)tastes (Wilk, 1997;Gayo-Cal et al, 2006;Sandikci and Ger, 2010;Bean, 2013, Ustuner andHolt, 2010;Coskuner-Balli and Thompson, 2013), socio-cultural patterning of consumer acculturation (Ustuner and Holt, 2007;Luedicke, 2015;Hamlett et al, 2008), fields of consumption (Arsel and Thompson, 2011), symbolic capital, power and market dynamics (Ustuner and Thompson, 2012;Vikas et al, 2015), subcultures of consumption (Kates, 2002;Schouten and McAlexander, 1995), class structure and consumer identities (Ourahmoune and Ozcaglar-Toulouse, 2012). The findings of these influential studies show that there are still gaps that need to be addressed in Bourdieu's sociology when used to explain social life organized around consumption practices and tastes.…”