Abstract. According to the 2011 census, there are over 26 nationalities and national and ethnic groups in the Autonomous Province of Vojvodina, which makes it a highly multi-ethnic environment. Each ethnic group nurtures a distinctive culture and tradition, which are recognized as having a highly significant potential for tourism development in Vojvodina. This paper presents the results of a survey conducted with the aim of determining the activities of tourist organizations that are focused on implementing achievements of these cultures into a tourism product. The survey included 27 tourist organizations from the territory of Vojvodina. The results indicate a high level of interest of tourist organizations in promoting national minorities living in their municipalities.Keywords: national minorities; culture; tourism; tourist organizations; Vojvodina.
IntroductionThe AP of Vojvodina covers 24.4 % of the territory of the Republic of Serbia, i.e. 21,588 km 2 in the north of the Republic. According to the last census from 2011, the AP Vojvodina has a population of 1,931,809, or 21.56 % of the total population of the Republic of Serbia. Serbs are the majority population (66.76 %), followed by: Hungarians (13 %), Slovaks (2.60 %), Croats (2.43 %), Roma (2.19 %), Romanians (1.32 %), Montenegrins (1.15 %), Bunjevci (0.85 %), Ruthenians