Purpose -The Autonomous Province of Vojvodina is a distinctly multi-ethnic region. According to the 2011 census, Vojvodina is home to 26 nations and national or ethnic groups, which makes it a highly multi-ethnic environment. Each ethnic group nurtures a specific culture and traditions that are recognized as having significant potential for development, particularly development of cultural tourism in Vojvodina. Methodology -This paper will present the results of a questionnaire survey conducted in order to determine the basic motives for visiting the most popular events of Hungarians, Slovaks, Croats and Ruthenians that take place on the territory of Vojvodina. The questionnaire is modified and adapted based on the model used in the study of motives for visiting music festivals (Blešić et al., 2013;2014a). Analysis of the obtained will use descriptive statistical analysis, t-test for independent samples and analysis of variance ANOVA. Findings -The authors have conducted a pilot study (N=53) on the basis of which the reliability of the used questionnaire is confirmed. Also, there are set two initial hypotheses: H1 -The people of Vojvodina are insufficiently familiar with the events of ethnic groups; H2 -In relation to the socio-demographic characteristics of respondents, there is a statistically significant difference in the motives for visiting events and the attitudes towards events. Contribution -This research will show how the events of the ethnic groups are recognized by the local population of Vojvodina and which are the basic motives of their visit.