“…The intangible portion is valued in a firm which brings on a distance between the book and the market value, named as BTM ratio, which is obtained by the division between net equity book value and the net equity market value (Rosenberg et al, 1985;Fama & French, 1992;Lakonishok et al, 1994;Berk, 1995;Barber & Lyon, 1997;Almeida & Eid Jr., 2010). Cañibano et al (2009) corroborate in the explanation of this value distance, which refers to the existence of relevant information for the decision-making process which was not caught by Accounting.…”