“…AccordingtoVolberda,Morgan,Reinmoller, Hitt,Ireland,andHoskisson,(2010), strategicmanagementbasedonlong-termforecasts,helpsthecompanytoanticipate futurechallengesandopportunities.AccordingtoKotlerandKeller(2007),strategy shouldexpressthebasicideaofwhichwaythecompanyintendstoachieveitsgoals. Therehasbeenanincreaseintheemphasisoftheimportanceofstrategyforinnovative developmentandcompetitivenessoffirmsinrecentyears (Glaister,2008;Skokan, 2010;David, 2013;Volberda et al, 2010). Competitiveness is the capability of companies,industries,regions,nationsandsupranationalregionstocreatearelatively high-incomefactorandrelativelyhighemploymentlevelsonasustainablebasis,while permanentlybeingexposedtointernationalcompetition (OECD,1994).According to Chikan, Czako, and Zoltayne (2002), improvement of corporate performance is associatedwithbettermarketperformanceandhigherprofitability.Competitiveness isameasureoftheabilityandperformanceofacompanywithinabusinesssector.…”