Influence of Business Competitiveness on SMEs Performance

Baporikar, Neeta

doi:10.4018/ijpmat.2019070101

Cited by 14 publications

(1 citation statement)

References 26 publications

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“…Therefore,ithasbeenrealisedthatinsomecasestheseICT-investmentsfailtobringforththegoalsof thebusinesstoimproveitsperformance,particularlywhenthebusinessintendstoadoptandimplement ICTwithouthavingconductedduediligencetothechoiceandtherepercussionsofacceptanceand implementation (Baporikar, 2015). SMEs across the globe face shortcomings such as failure to adoptenrichedjobprocedures,oranadjustedorgnogramimplementationbythataffectsthecultural practicesoftheorganisation.Thus,thecreationandimplementationofSMEsistogrowvigorous, approachableandmoreworkablemeanstoacceptandimplementICTforkeepingtheirorganisational developmentgoalsafloat (Baporikar,2020c;Irani,2002).Further,ICTisnotjustanotheroptionfor SMEsbutmoreameanstogetcompetitiveadvantageofthebusinesssinceitisacriticalresource foranyenterpriseasitdrivestheprogressionandendurance (Baporikar,2016;2019).…”

Section: Ict Investmentsmentioning

confidence: 99%

ICT Adoption Implications for SME Innovation and Augmentation

Baporikar

2022

International Journal of Innovation in the Digital Economy

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The adoption of information communication technology (ICT) by small and medium enterprises (SMEs) plays a critical role in their development, growth, and expansion. To achieve a competitive advantage, an enterprise needs to have the resources and capabilities to operate efficiently. The fast improvement of ICT is rapidly shifting the conventional way of performance in all facets of SMEs. Today, all kinds of establishments are accepting the implementation and usage of ICT to advance administrative efficiency, outputs, and improved communication for strengthening their competitiveness. SMEs need to opt speedily for the adoption of ICT to support their strategy, performance, and development. Adopting a mixed research approach, with an exploratory sequential mixed design, the study focus is on the factors influencing ICT acceptance and adoption implications for SME augmentation. Findings reveal that SMEs face challenges in ICT adoption due to a lack of resources. Hence, there is a need for investing in advanced technology to augment SME innovation and growth through ICT adoption.

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Section: Ict Investmentsmentioning

confidence: 99%

ICT Adoption Implications for SME Innovation and Augmentation

Baporikar

2022

International Journal of Innovation in the Digital Economy

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Strategic marketing initiatives for small co-operative enterprises generated from SWOT-TOWS analysis and evaluated with PROMETHEE-GAIA

Yamagishi

Sañosa

Ocampo

et al. 2021

Journal of Co-operative Organization and Management

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Digital marketing as a determinant variable for improving the business performance

Hadiyati,

Mulyono,

Gunadi

2024

Innovative Marketing

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This study analyzes the complex relationships between digital marketing, Customer Relationship Management (CRM), сompetitiveness, and business performance in the creative industry Small and Medium Enterprises (SMEs), focusing on craft-leading products in urban areas of East Java province. According to the sample size, the number of survey respondents was 172. There were 86 male entrepreneurs (50%) and 86 female entrepreneurs (50%). Primary data were collected by distributing the questionnaires according to the number of respondents to SME entrepreneurs who are managers or company owners with competence in the business field and more than five years of business experience. The analysis used Partial Least Squares Structural Equation Modeling (PLS-SEM). The results emphasize that digital marketing affects business performance through CRM by 0.126 with p-value of 0.006, and competitiveness by 0.260 with p-value of 0.000. It can be explained that digital media can identify, recruit, and turn potential customers into loyal customers. Higher demands from customers for online services are becoming increasingly crucial for digital marketing and business activities. The essence of the results of this study is that the more effective digital marketing is, the more influential the company’s CRM is to improve the company’s business performance, including profit growth, sales growth, and employment growth. The critical role of digital strategy, CRM, and competitiveness on business performance can overcome the challenges posed by the pandemic and drive success in creative industry SMEs of superior products in East Java, highlighted in this study. AcknowledgmentThe author would like to thank the Ministry of Education, Culture, Research and Technology. Directorate General of Higher Education, Research and Technology of The Republic of Indonesia, which has supported the research implementation and permitted publication of this article.

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Influence of Business Competitiveness on SMEs Performance

Cited by 14 publications

References 26 publications

ICT Adoption Implications for SME Innovation and Augmentation

ICT Adoption Implications for SME Innovation and Augmentation

Strategic marketing initiatives for small co-operative enterprises generated from SWOT-TOWS analysis and evaluated with PROMETHEE-GAIA

Digital marketing as a determinant variable for improving the business performance

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