“…Moreover, the personal usage of Twitter by individuals provides a unique data source on individuals who are usually difficult to reach, such as entrepreneurs. For example, recent studies using Twitter data explore the personalities and psychological characteristics of superstar entrepreneurs and managers (e.g., Obschonka and Fisch, 2018;Obschonka et al, 2017), business angels (Block et al, 2019), CEOs (Lee et al, 2017), and CMOs (Winkler et al, 2020). These studies indicate that the combination of Twitter data and language analysis enables fresh insights into research questions that were previously difficult to assess with conventional research methods and data sources.…”