This research focuses on entrepreneurial competencies required by traditional herbal medicine sellers, how they can survive against competition and crisis, and how they realize that they have entrepreneurial competencies like those of other successful entrepreneurs. Increasing entrepreneurial competence can improve the performance of microbusinesses, both financially and non-financially. Using a qualitative research method, this study seeks to determine the entrepreneurship competency model that has an impact on the performance of microenterprises. .The population in this study was all micro businesses in the field of traditional herbal medicine, and the samples were selected using purposive sampling technique. The informants in this study were 86 people, and data were collected through interviews and observations. The data were then analyzed using qualitative descriptive analysis. The results of the survey show that micro-enterprises require entrepreneurial competencies, which consist of 1) the ability to develop a strategic plan, 2) the ability to conceptualize business development, 3) the ability to build a relationship, 4) the ability to learn continuously, and 5) good personality.