Entrepreneurial competencies and motivations to enhance marketing innovation in Europe

Ros, Sonia Cruz; Garzón, Dolores; Mas‐Tur, Alicia

doi:10.1002/mar.21042

Cited by 25 publications

(18 citation statements)

References 63 publications

(70 reference statements)

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“…Notably, very entrepreneurial firms with a different organizational context than those that are more administrative tend to have a dissimilar perspective on marketing process and activities as such, including their size, market, speed, opportunities and uncertainty faced (Whalen et al, 2016). Interestingly, many of the marketing and management activities of such firms stem from the entrepreneurial essence and mindset (Cruz-Ros, Garzón, and Mas-Tur 2017). Our study contributes to the entrepreneurship literature from the perspective of entrepreneurial alertness development, by looking at what social and environmental triggers could make individuals more entrepreneurially alerts than others.…”

Section: Introductionmentioning

confidence: 99%

“…This process drives innovation and change, supports economic growth (Hernández-Perlines, Moreno-García, and Yáñez-Araque 2017;Pryor et al, 2016;Keyhani and Lévesque, 2016), enables marketing innovation (Cruz-Ros et al, 2017), enables the equilibration of supply and demand (Kirzner 1997), and transforms knowledge into products and services (Shane and Venkataraman, 2000). In an effort to advance understanding of why some individuals are more entrepreneurial than others, a large number of new theoretical frameworks and approaches has been proposed (for example, Schlaegel and Koenig, 2014;Moroz and Hindle, 2012).…”

Section: Introductionmentioning

confidence: 99%

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From hobby to business: Exploring environmental antecedents of entrepreneurial alertness using fsQCA

Kadile¹,

Biraglia²

2020

Journal of Small Business Management

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Through a tailored survey targeting homebrewing communities in the United States, this research investigates environmental factorsfeedback, collaboration offers, and awards receivedtriggering individuals who are not yet entrepreneurs to develop intentions of starting a business based on their hobby. The study specifically focuses on the role these factors play in influencing the three dimensions of entrepreneurial alertness phenomenon: scanning and search, association and connection, and evaluation and judgment. The results of a series of hierarchical regressions complemented by a fuzzy set qualitative comparative analysis (fsQCA) show that receiving positive feedback or collaboration offers from fellow hobbyists can stimulate individuals' entrepreneurial alertness.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

From hobby to business: Exploring environmental antecedents of entrepreneurial alertness using fsQCA

Kadile¹,

Biraglia²

2020

Journal of Small Business Management

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“…FsQCA can also be used to identify the absence of the outcome of interest. This analysis reflects the fact that the causes of a certain outcome do not immediately imply the causes of the opposite outcome (Cruz-Ros et al, 2017). However, in this study, the analysis of the absence of the outcome had a consistency score of 0.77 and explained only 15% of cases.…”

Section: Condition Description Cs_etmentioning

confidence: 65%

The determinants of social sustainability in work integration social enterprises: the effect of entrepreneurship

Rey-Martí

Díaz-Foncea

Alguacil-Marí

2020

Economic Research-Ekonomska Istraživanja

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Work integration social enterprises (WISEs) exist to fight poverty and social exclusion. They offer support and guidance to those at risk of exclusion to help these individuals join the labour market. This study examines the relationship between social enterprises (specifically, work integration social enterprises) and their social impact, considered here in the form of social sustainability. This article presents the results of empirical analysis of 62 Spanish work integration social enterprises using fuzzy-set qualitative comparative analysis. The article focuses on the entrepreneurial characteristics of the companies' founders and managers as drivers of social value creation. Specifically, the study examines their entrepreneurial traits, capabilities, orientation, and behaviour. The results show the importance of the training that social entrepreneurs receive, as well as the structure and planning of social enterprises.

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“…Inovasi pemasaran telah diidentifikasi sebagai sumber keunggulan kompetitif yang signifikan (Ros et al, 2017). Ini merupakan faktor fundamental untuk menilai keberhasilan perusahaan pengekspor (Tan & Sousa, 2013).…”

Section: Inovasi Terhadap Kinerja Ukmunclassified

Analisis faktor yang mempengaruhi kinerja UKM di pasar internasional

Hatmawan¹

2020

JEM

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Small and medium enterprises (SMEs) are currently important players in international trade. Commitment from business actors and wider networks are required to not only penetrate the international market but also to survive and compete at the national and international levels. This study aims to analyze entrepreneurial orientation, network capabilities, and innovation on the performance of SMEs in the international market. This study used a survey method by giving questionnaires and interviews to 75 manufacturing SMEs in the district and city of Madiun. The results of this study indicate that all entrepreneurial orientation variables, network capability, and innovation have positive and significant effects on the performance of SMEs in the international market. This study contributes to the internationalization of SME's literature by analyzing the influence of entrepreneurship orientation, networking capabilities, and innovation on SME performance in international markets, especially for manufacturing companies.

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Entrepreneurial competencies and motivations to enhance marketing innovation in Europe

Cited by 25 publications

References 63 publications

From hobby to business: Exploring environmental antecedents of entrepreneurial alertness using fsQCA

From hobby to business: Exploring environmental antecedents of entrepreneurial alertness using fsQCA

The determinants of social sustainability in work integration social enterprises: the effect of entrepreneurship

Analisis faktor yang mempengaruhi kinerja UKM di pasar internasional

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