The study investigates the role of entrepreneurial passion and creativity as antecedents of entrepreneurial intentions, applying social cognitive theory as an underpinning framework. Specifically, this research focuses on American homebrewing, seen as a potential incubator for entrepreneurs. Results demonstrate entrepreneurial passion having a strong positive relationship with entrepreneurial intentions, even when entrepreneurial self-efficacy is introduced as a mediator. Conversely, the relationship between creativity and entrepreneurial intentions is mediated by entrepreneurial self-efficacy, confirming that individuals also need to feel self-efficacious enough to pursue entrepreneurial career. The findings advance the understanding of nascent entrepreneurship phenomenon within a particular hobby context.

Food waste is considered to be one of the biggest issues affecting individuals around the globe. The COVID-19 pandemic, with the consequent lockdown processes, has recently triggered individuals to stockpile foodstuffs. Recent data shows, however, that individuals have not consumed a good proportion of the stockpiled food, resulting in increasing amounts of products ending up wasted. Using a cross-national survey conducted in the United States and India, we investigate how individuals' levels of need for cognitive closure (NFC) relate to food stockpiling and waste during the COVID-19 pandemic. Through a sequential mediation model, we show how individuals high in NFC did not perceive to have enough food at home, ending up buying more food than usual and, eventually, wasting more. Individuals' gender and country of residence moderate such phenomenon, with the effect being more pronounced among Indian (rather than American) women. We discuss how gender roles in different countries can correlate with the stockpiling and food waste processes. We conclude the manuscript by suggesting how public communication and policy making could develop targeted programs to mitigate such issues.

Brands often use scarcity appeals to promote sales. However, there is limited research investigating how consumers react when they are unable to obtain items that are advertised using scarcity appeals in terms of limited quantity. In two studies, experimental and correlational, we show that consumers who do not get the product associated to scarcity appeals (vs. not) have higher intentions to switch to competitor brands. This effect is mediated by consumer anger. We present theoretical contributions in research on scarcity appeals and consumer emotions (i.e., anger) and we discuss managerial implications of how scarcity appeals can sometimes backfire and lead to consumers switching to other competitor brands when they fail to obtain the product advertised as limited in quantity.

Ideology plays a central role in consumer decisions, actions, and practices. While there have been numerous studies of ideological formations in specific consumption contexts, an integrative theoretical framework on consumption ideology has been missing. The theoretical framework presented in this article integrates systemic, social group, and social reality perspectives from social theory with prior consumer research to conceptualize consumption ideology as ideas and ideals that are related to consumerism and manifested in consumer behavior. Consumption ideology originates from conflicts between consumer desires and the system of consumerism. It is reflected in consumers’ lived experiences and expressed in social representations and communicative actions related to status-based consumption, brand affinity and antipathy, performed practices, and political consumption. By adapting to the market, consumers confirm the system, but when they resist, they accelerate conflicts in consumer experiences unless resistance is ideologically co-opted by the market. Three illustrative cases–upcycling, Zoom backgrounds, and the commercialization of TikTok—exemplify how the framework may be used to analyze consumption ideology and generate new research questions. The article concludes with future research programs that move beyond micro-theorizations to illuminate the broader role of ideology in contemporary consumerist society.

Through a tailored survey targeting homebrewing communities in the United States, this research investigates environmental factorsfeedback, collaboration offers, and awards receivedtriggering individuals who are not yet entrepreneurs to develop intentions of starting a business based on their hobby. The study specifically focuses on the role these factors play in influencing the three dimensions of entrepreneurial alertness phenomenon: scanning and search, association and connection, and evaluation and judgment. The results of a series of hierarchical regressions complemented by a fuzzy set qualitative comparative analysis (fsQCA) show that receiving positive feedback or collaboration offers from fellow hobbyists can stimulate individuals' entrepreneurial alertness.