Entertainment in retailing: The influences of advanced technologies

Modeling innovative points of sales through virtual and immersive technologies

“…This result indicates a positive user's response towards the introduction of immersive environments in the traditional points of sale, in accordance with the literature which outlines on the importance of enjoyment in the shopping experience (Söderlund and Julander, 2009;Pantano and Naccarato, 2010).…”

“…Furthermore, the results show also the moderating role of ease of use of the innovative tools available to explore the store. As a consequence, especially the provided fun and the store perception, influenced by the innovativeness, convenience and utility, are capable of increasing the consumer satisfaction and their shopping mode choice, in accordance with the literature review (Söderlund and Julander, 2009;Pantano and Naccarato, 2010;Yoon and Kim, 2007).…”

“…Furthermore, an entertaining and emotional shopping context positively affects consumer's satisfaction (Diep and Sweeney, 2008;Söderlund and Julander, 2009;Newsom et al, 2009;Pantano and Naccarato, 2010;Penz and Hogg, 2011), with benefits for the purchasing decision process (Kim and Kim, 2008). Enjoyment can be defined as the degree to which carrying out a task is perceived as providing pleasure, aside from activity consequences (Venkatesh, 2000).…”

“…The degree to which a consumer believes that using these interactive stores does not require effort Kim et al, 2007;Yoon and Kim, 2007 Perceived enjoyment The degree to which carrying out a task is perceived as providing pleasure, aside from activity consequences Söderlund and Julander, 2009;Pantano and Naccarato, 2010;Venkatesh, 2000 Consumer satisfaction The degree to which shopping in the store is perceived as a satisfying experience which influences consumer's intention to continue in such behaviors Eighmey and McCord, 1998;Pantano and Naccarato, 2010 consumers who have the feeling of immersion in the virtual scenario (Wright and Steventon, 2006;Hansmann, 2003). Immersive environments can be realized through several techniques.…”

An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook

“…Managers could improve the fun provided by the pages by adding games, contests and applications, which can attract clients and communicate the brand through funny elements. 20 Hence, marketers would consider the link between a high level of enjoyment and more information available for positively affecting consumer purchasing intention, by providing more applications and contests, which can be developed through the current advances in computer graphics and targeted on clients ' profi les. 6 For instance, many current Facebook-based applications allow users to create a new customized product, answer to questions on a products and compare the results with other users, create a virtual product and share with friends, and can motivate consumers to use them and involve other ones as anticipated by previous studies.…”