Modeling innovative points of sales through virtual and immersive technologies

Pantano, Eleonora; Servidio, Rocco

doi:10.1016/j.jretconser.2012.02.002

Cited by 149 publications

(104 citation statements)

References 55 publications

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“…Prior studies have empirically highlighted engagement as an antecedent of user satisfaction (Hu and Hui, 2012;Kim et al, 2013). The effectiveness of virtual environments is associated with enjoyment and entertainment, which are in turn positively correlated with user satisfaction (Pantano and Servidio, 2012;Kim and Forsythe, 2007). Also, past research found that social virtual worlds' continuance intentions depended on user satisfaction, which is in turn a function of utilitarian, hedonic and social benefits (Zhou et al, 2012(Zhou et al, , 2014Verhagen et al, 2011).…”

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To immerse or not? Experimenting with two virtual retail environments

Papagiannidis

Pantano

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et al. 2017

ITP

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.*Related content and download information correct at time of download. Charles DennisThe Business School, Middlesex University, London, UK, and Michael BourlakisCranfield School of Management, Cranfield University, Cranfield, UK Abstract Purpose -The purpose of this paper is to examine the determinants of users' simulated experience in a virtual store and to show the subsequent impact of that experience on engagement. The outcome of that engagement is examined in relation to enjoyment, satisfaction and purchase intentions. Design/methodology/approach -The method comprised an experiment comparing users' perceptions of a standard 2D online clothing store with an enhanced, immersive one that aimed to provide shopping value approaching that of a traditional store by using a 3D experience where participants wore special glasses and a data glove. Findings -Results demonstrate the major role of telepresence components in simulated experience and the critical role of that experience, along with hedonic and utilitarian values, in engagement. Purchase intention is influenced by satisfaction, which is in turn influenced by enjoyment and engagement. Engagement in turn is influenced by utilitarian and hedonic value and the experience of product simulation or telepresence, which is composed of control, colour and graphics vividness, and 3D authenticity. In the immersive, 3D environment, experience is more associated with engagement and enjoyment, leading to greater purchase intention. The immersive, 3D environment, thus, has the potential to rival traditional shopping in terms of experience, resulting in higher sales for retailers and satisfaction for consumers. Originality/value -This work has evaluated a robust model of purchase intention and demonstrated it to hold not only in a 3D environment on a conventional computer platform, but also in an immersive one, where participants wear special glasses and a data glove. Keywords Simulation, Online shopping, E-commerce (B2B/B2C/B2G/G2C), Virtual world The current issue and full text archive of this journal is available on Emerald Insight at: www.emeraldinsight.com/0959-3845.htm 1. Introduction Traditional store retailers have long used retail "atmos...

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To immerse or not? Experimenting with two virtual retail environments

Papagiannidis

Pantano

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“…Authors identified the importance of Technology Acceptance Model also for retail sector, due to the increasing number of possible technical solutions (Pantano and Servidio 2012). This sector includes both the applications at the physical point of sales (i.e.…”

Section: Literature Review Methodsmentioning

confidence: 99%

“…Third, they can enhance the shopping experience (Simmons and Istook 2003;Vieira 2010). Thus, it should not be a surprise that, recently, many interactive tools have been introduced in traditional stores, such as interactive kiosks and floors, in-store displays, smart-mirror, RFID systems, virtual salesperson, shopping assistant systems based on shopping trolleys and handled devices (Chiu et al 2010a,b;Dennis et al 2010;Kim and Niehm 2009;Vijayaraman et al 2008), and anthropormiphized shopping assistants, and immersive environments (Jin 2009;Pantano and Laria 2012;Pantano and Servidio 2012). These in fact can make traditional stores more attractive and aesthetically appealing, thus influencing consumer's shopping behaviour.…”

Section: Introductionmentioning

confidence: 99%

“…For each case, both opportunities and issues are outlined in order to advance the current knowledge and highlight what practitioners and scholars should take into account for developing new and efficient corporate strategies. ly applied also at retailing and consumers' usage of a new system in the points of sale (Pantano and Servidio, 2012). Hence, there is a huge amount of studies on the extended TAM, thus the need of a review able to synthesis the current progresses in this direction emerges for proposing a unified view of consumers' behaviour towards the new technical solutions in the points of sale.…”

mentioning

confidence: 99%

“…ly applied also at retailing and consumers' usage of a new system in the points of sale (Pantano and Servidio, 2012). Hence, there is a huge amount of studies on the extended TAM, thus the need of a review able to synthesis the current progresses in this direction emerges for proposing a unified view of consumers' behaviour towards the new technical solutions in the points of sale.…”

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Understanding Consumer’s Acceptance of Technology-Based Innovations in Retailing

Pantano

Pietro

2012

Journal of Technology Management & Innovation

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117

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The availability of a huge number of studies about the Technology Acceptance Model (TAM) for predicting consumer's acceptance and usage of innovations in points of sale motivates writing of the present. Review, with emphasis on the new variables integrated in the traditional model. This is concerned with a synthesis of the current progresses in the field, thus offering a unified view of consumers' behaviour towards new technical solutions. Such synthesis is achieved from an extensive literature analysis, including computer science, innovation, human-computer interaction, and technology management perspectives. For each case, both opportunities and issues are outlined in order to advance the current knowledge and highlight what practitioners and scholars should take into account for developing new and efficient corporate strategies. ly applied also at retailing and consumers' usage of a new system in the points of sale (Pantano and Servidio, 2012). Hence, there is a huge amount of studies on the extended TAM, thus the need of a review able to synthesis the current progresses in this direction emerges for proposing a unified view of consumers' behaviour towards the new technical solutions in the points of sale. The aim of this paper is to provide a more comprehensive view of current researches in marketing and management studies, by reviewing the extant literature on TAM for advanced technology-based innovations for retailing including computer science, innovation management, human-computer interaction, and technology perspectives. We pursue this objective by reviewing studies that provide summaries of the variables and key findings of papers that directly address TAM. To achieve this task, we outline opportunities to enrich the knowledge of the phenomenon along with issues that practitioners and scholars should take into account for the development of new and efficient corporate strategies.The first part of the paper is devoted to the definition of emerging lines of inquiry and discussions of the theoretical contributions to the overall understanding of the phenomenon; whereas the second one focuses on the avenues for future perspectives, research methods and directions, suggestions on possible overviews for improving understanding of theoretical and practical issues emerged from the analysis. Conceptual frameworkIn the last decades an important line of inquiry focused on users' acceptance of new technologies has emerged, by understanding the main variables able to predict the actual usage of a system, in order to properly tailor new services and products to the market based on Technology Acceptance Model (Davis, 1989). In fact, literature proposes a wide range of successful applications at several sectors, such as e-learning (Liu et al.

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Does Technology Affect Customer-Brand Relationships? A Study of Premium Fashion Consumers

Dugar

Blázquez

Henninger

2019

Technology-Driven Sustainability

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Modeling innovative points of sales through virtual and immersive technologies

Cited by 149 publications

References 55 publications

To immerse or not? Experimenting with two virtual retail environments

To immerse or not? Experimenting with two virtual retail environments

Understanding Consumer’s Acceptance of Technology-Based Innovations in Retailing

Does Technology Affect Customer-Brand Relationships? A Study of Premium Fashion Consumers

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Modeling innovative points of sales through virtual and immersive technologies

Cited by 149 publications

References 55 publications

To immerse or not? Experimenting with two virtual retail environments

To immerse or not? Experimenting with two virtual retail environments

Understanding Consumer&#8217;s Acceptance of Technology-Based Innovations in Retailing

Does Technology Affect Customer-Brand Relationships? A Study of Premium Fashion Consumers

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Product

Resources

About

Understanding Consumer’s Acceptance of Technology-Based Innovations in Retailing