Purpose -The aim of this paper is to investigate how social networks can become the main tool for achieving fast and detailed information for the choice of tourism destination, in order to deeply understand the benefits of these media for promoting tourism destinations in a global perspective, reaching a wider range of potential visitors, and developing ad hoc and marketing strategies with benefits for competitive advantage on the market. Design/methodology/approach -The research focuses on an extended Technology Acceptance Model (TAM) which also integrates the constructs e-word-of-mouth communication and enjoyment. In particular, 1,397 experience users have been involved. Findings -The main findings are related to the key role of e-word of mouth communication on both the perception of usefulness and the attitude towards the use of social network as powerful tool for the choice of tourism destinations; as well as to enjoyment which underlines the role of the fun provided by the social network and represents a stronger predictor for consumer attitude and tourism behavior intention.Research limitations/implications -This research does not focus on a specific tourists' destinations, thus the presence of different destinations may affect consumers in different ways, according to their involvement towards to a particular destination. This study contributes to deepening the scientific debate on the tourist's destinations. Practical implications -The findings of this research support the development of tourism marketing and communication strategies focused on the online contexts as factors capable of influencing tourists' behaviour in a more efficient way. Originality/value -This paper focuses on the web-based technologies, like social media, in order to deeply understand to what extend tourists accept the usage of these technologies for the choice of destination, by providing issues for researchers and practitioners. The present research is of a multidisciplinary value, by linking business science, psychology and social science.
The availability of a huge number of studies about the Technology Acceptance Model (TAM) for predicting consumer's acceptance and usage of innovations in points of sale motivates writing of the present. Review, with emphasis on the new variables integrated in the traditional model. This is concerned with a synthesis of the current progresses in the field, thus offering a unified view of consumers' behaviour towards new technical solutions. Such synthesis is achieved from an extensive literature analysis, including computer science, innovation, human-computer interaction, and technology management perspectives. For each case, both opportunities and issues are outlined in order to advance the current knowledge and highlight what practitioners and scholars should take into account for developing new and efficient corporate strategies. ly applied also at retailing and consumers' usage of a new system in the points of sale (Pantano and Servidio, 2012). Hence, there is a huge amount of studies on the extended TAM, thus the need of a review able to synthesis the current progresses in this direction emerges for proposing a unified view of consumers' behaviour towards the new technical solutions in the points of sale. The aim of this paper is to provide a more comprehensive view of current researches in marketing and management studies, by reviewing the extant literature on TAM for advanced technology-based innovations for retailing including computer science, innovation management, human-computer interaction, and technology perspectives. We pursue this objective by reviewing studies that provide summaries of the variables and key findings of papers that directly address TAM. To achieve this task, we outline opportunities to enrich the knowledge of the phenomenon along with issues that practitioners and scholars should take into account for the development of new and efficient corporate strategies.The first part of the paper is devoted to the definition of emerging lines of inquiry and discussions of the theoretical contributions to the overall understanding of the phenomenon; whereas the second one focuses on the avenues for future perspectives, research methods and directions, suggestions on possible overviews for improving understanding of theoretical and practical issues emerged from the analysis. Conceptual frameworkIn the last decades an important line of inquiry focused on users' acceptance of new technologies has emerged, by understanding the main variables able to predict the actual usage of a system, in order to properly tailor new services and products to the market based on Technology Acceptance Model (Davis, 1989). In fact, literature proposes a wide range of successful applications at several sectors, such as e-learning (Liu et al.
PurposeThe aim of this paper is to advance their knowledge on the extent to which tourists use social networks for both achieving information on possible destinations and for expressing negative judgements, in order to figure out the main consequences for tourism marketers and possible solutions, as well as to describe and detail the current shifting from e‐tourism to f‐tourism (from tourism based on e‐channel to a new tourism based on Facebook).Design/methodology/approachA qualitative analysis was conducted in order to make the tourists' perspective emerge. The content analysis of respondents would figure out important data on the phenomenon for outlining possible organization practices for replying to negative tourists' reviews posted online.FindingsFindings show the still limited usage of social networks like Facebook as an informative channel, but a large usage of this medium as a direct complaining channel.Practical implicationsThis paper addresses some lines for supporting tourism managers to improve their usage of social networks in order to enhance their relationships with tourists.Originality/valueThe emergence of a new phenomenon involving tourism: the shifting from e‐tourism to f‐tourism.
Social networks are becoming an effi cient tool for IT-based business, by providing several services for both consumers and marketers. The aim of this paper is to investi gate to what extend social networks, as Facebook, infl uence consumer ' s purchasing decision through a quanti tati ve analysis, which integrates a revised technology acceptance model. The fi ndings confi rm that enjoyment is a key determinant of social networks usage as tool for supporti ng the purchasing decision. This research moves beyond social networks usage to factors related to the Facebook-mediated marketi ng communicati ons, by providing signifi cant data on the weight of this channel for the development of new direct marketi ng strategies.
Several studies have identified the key determinants of customers' intentions to purchase online, as well as the impact of electronic word of mouth (eWOM) communication on their judgements. Despite the large volume of contributions to this topic, there is a lack of research on the impact of social networks specifically on young consumers' behaviour, despite their extensive use of social networks and greater exposure to social network-mediated advertising. The aim of this paper is to explain the antecedents of the purchasing intention for a tourism product in the context of social network communication, involving research among a sample of 1,183 students. Findings show the significant influence of eWOM communication and enjoyment, in addition to standard variables of the technology acceptance model (such as ease of use and usefulness), on attitude and intention. Key results of this work concern the importance of Facebook-mediated messages for the choice of tourism packages, with consequences for marketing strategies in the tourism industry.
Many researchers and scholars would without hesitation justify the role of formal processes to manage the conflict in the workplace. The conflict process is greatly influenced by organizational culture. A number of researchers have explored the influences of organizational culture on the different ways of handling conflict. But the organizational culture and conflict management research has often ignored the examination of the impact and implications of culture on informal conflict management in organizations.In this article we take a narrower approach that focuses on the specific domain of culture pertaining to the management of conflict. The purpose of this study was to analyze the amount and types of conflict in organizations with the aim of investigating the relationship between organizational culture and the behavioral norms used to informally manage conflict by examining the results of a survey questionnaire given to 168 employees of a Public Administration. The results indicate that there is a relationship between culture and behavioral norms. In this scenario, formal processes of conflict management become prescriptions and lose their relevance for understanding the challenges and the evolutions of conflict situations.We demonstrate that the practice of conflict management is more problematic, especially in that it brings the topic of organizational culture into the discussion of conflict theory literature.
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