“…Even if an application of the new technology is assumed to enhance performance, if users do not perceive it as useful, they are reluctant to adopt it (Allahyari, 2009;David & Ardiansyah, 2018). On the contrary, people may sometimes overestimate the performance gains, but users are determined to adopt new practices primarily because of the performance and it is also a strong correlate of user acceptance (Barrett, 2005;Davis, 1989;Halima et al, 2018;Venkatesh, Thong & Xu, 2012). However, in the domain of sustainability, it is the extent to which farmers believe that sustainable practices will improve yields outcomes (Adnan, Nordin, & bin Abu Bakar, 2017;Tey et al, 2014;Zeweld, Van Huylenbroeck, Tesfay, & Speelman, 2017).…”