Empirical Analysis of Farmers’ Intention to Adopt Sustainable Agricultural Practices

Syan, Amanjot Singh; Kumar, Vikas; Sandhu, Vikram; Hundal, Bikramjit Singh

doi:10.1177/2319510x19848857

Cited by 18 publications

(21 citation statements)

References 69 publications

(161 reference statements)

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“…It is found that all the values are above the threshold level of fit indices. Results show that the degree of freedom = 2.196; CMIN/df = 549.111; Goodness of fit index = 0.923 reflects good model fit, adjusted goodness of fit index = 0.900; Tucker–Lewis index = 0.971; normal fit index = 0.956; root means square error of approximation (RMSEA) = 0.048; and comparative fit index = 0.976 (Table 4) are below the conservative cut-off values (Syan et al, 2019).…”

Section: Discussionmentioning

confidence: 96%

“…Kaiser–Meyer–Olkin (KMO) and Bartlett’s test of sphericity were also used to check the suitability, and results were satisfactory to proceed further (Table 2). To check the reliability, Cronbach’s α was calculated (0.724), which was assumed to be satisfactory for behavioural studies (Cronbach, 1951; Hundal & Kumar, 2015; Syan et al, 2019).…”

Section: Discussionmentioning

confidence: 99%

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Factors Influencing the Adoption of Payment Banks in India Using an Extended TAM

Kaur¹,

Kaur²,

Syan

et al. 2020

Asia-Pacific Journal of Management Research and Innovation

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The purpose of this study is to investigate the factors that shape behavioural intentions of customers towards the adoption of payment banks in India. The conceptual framework of study is based upon integration of technology acceptance model with initial trust, facilitating conditions and social influence. Further, the study tests the moderating role of age, income and self-efficacy on the relationships between dependent variable and associated predicted variable. A total of 507 responses were collected from the state of Punjab (India), using convenient sampling technique and were analysed using the structural equation modelling (SEM). The results revealed that perceived ease of use had the highest impact on the behavioural intentions, followed by initial trust and social influence. Facilitating conditions and perceived usefulness showed lower impact on the behavioural intentions towards the adoption of payment banks. Also, moderation analysis revealed that self-efficacy moderates the relation of perceived ease of use and perceived usefulness with behavioural intentions. Results imply that marketers should collaborate with developers to provide the customers with easy-to-operate solutions along with robust customer support mechanism to escalate the adoption intention of those having lower self-efficacy levels.

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Section: Discussionmentioning

confidence: 96%

Section: Discussionmentioning

confidence: 99%

Factors Influencing the Adoption of Payment Banks in India Using an Extended TAM

Kaur¹,

Kaur²,

Syan

et al. 2020

Asia-Pacific Journal of Management Research and Innovation

Self Cite

View full text Add to dashboard Cite

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“…Additionally, six academicians (two experts each from the field of marketing, advertising, and sustainable development) and two industry experts were consulted for making the construct and scale more effective. The survey tool was tested through a pilot study of 130 respondents' and the needed changes were made on the final scale according to the recommendations (Hair et al, 2015; Syan et al, 2019).…”

Section: Methodsmentioning

confidence: 99%

Role of green advertisement authenticity in determining customers' pro‐environmental behavior

Kaur

Kumar

Syan

et al. 2021

Business and Society Review

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The present study investigates the impact of advertisement authenticity and the role of various latent variables in determining customers' pro-environmental behavior. Data have been collected from 731 respondents belonging to the North Indian region through a convenience sampling technique. Structural equation modeling technique has been employed to measure the impact of identified dimensions on customers' proenvironmental behavior. The study results validated that pro-environmental behavior is significantly determined by advertisement authenticity, trustworthiness, threat appeal, environmental threat appeals, and perceived severity. The findings further provide substantial insights that validate the use of threat appeal in green advertising, thus enabling the advertisers, marketers, and government agencies to develop robust and effective marketing strategies for promoting the use of ecofriendly products.

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“…The instrument for this study was based on the Technology Acceptance Model (TAM), which has been frequently used in technologyacceptance studies. Seven variables (predictive factors) were included in the framework, namely perceived benefits and risks (Amin et al, 2014), perceived selfefficacy (Hosseini et al, 2016;Syan et al, 2019), perceived fit (lau and Phau, 2006;Volckner and Sattler et al, 2006), perceived cost (Mwangi and Kariuki, 2015), government support, and market demand (Deng et al, 2019). it was hypothesized that these influence farmers' attitudes to the adoption of GM crops (see Figure 1).…”

Section: Research Conceptual Frameworkmentioning

confidence: 99%

Analysis of Farmers’ Attitudes to Gm Crops in the Cameron Highlands

Arham¹

2020

Biosci. Biotech. Res. Comm

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The objective of this paper was to identify the factors influencing the attitudes of Malaysian farmers in the Cameron Highlands, Pahang, Malaysia, towards Genetically Modified (GM) crops. The survey was conducted between December 2019 and February 2020. Using a simple random sampling method, 348 questionnaires were distributed personally to vegetable farmers in the Cameron Highland by trained enumerators. However, only 176 complete and valid responses were retained for analysis. Descriptive and linear regression analyses were performed using the Statistical Package for Social Sciences (SPSS®) software, Version 24. The results showed that the farmers have high self-efficacy when it comes to farming GM crops, acknowledged the great benefits of GM crops, rated the cost of farming such crops as moderate, and expressed a highly positive attitudes towards GM crops. However, they were also cautious about GM crops in that they perceived them as having moderate risks and a moderate fit with existing farming practices. Additionally, they claimed that government support and market demand were low. Regression analyses indicated that six factors have a significant relationship with attitudes to GM crops, with perceived self-efficacy as the strongest predictor, followed by government support, perceived cost, perceived risks, perceived benefits, and market demand. The results have valuable implications for the future growth of agricultural biotechnology in Malaysia and in other developing countries with a similar culture.

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Empirical Analysis of Farmers’ Intention to Adopt Sustainable Agricultural Practices

Cited by 18 publications

References 69 publications

Factors Influencing the Adoption of Payment Banks in India Using an Extended TAM

Factors Influencing the Adoption of Payment Banks in India Using an Extended TAM

Role of green advertisement authenticity in determining customers' pro‐environmental behavior

Analysis of Farmers’ Attitudes to Gm Crops in the Cameron Highlands

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