Role of green advertisement authenticity in determining customers' pro‐environmental behavior

Kaur, Kulwinder; Kumar, Vikas; Syan, Amanjot Singh; Parmar, Yadvinder

doi:10.1111/basr.12232

Cited by 25 publications

(22 citation statements)

References 68 publications

(142 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Besides, by highlighting the consequences of traditional products, environmental advertisements explain the ecological features of the green product that attract consumers to buy such products (Pittman, Oeldorf-Hirsch, & Brannan, 2021). Previously, environmental advertisement has been reported as an important predictor of green buying intentions (Amallia, Effendi, & Ghofar, 2021;Sun, Luo, Wang, & Fang, 2021) and behaviors (Kaur et al, 2021). However, the current study advances the existing literature suggesting the environmental advertising as an external stimulus that positively influences consumers' pro-environmental behaviors.…”

Section: Introductionmentioning

confidence: 54%

“…(Amoah & Addoah, 2021). Simultaneously, environmental advertising is a marketing tool that companies can utilize in the form of threat appeals to warn people regarding the dangers of environmental degradation and its consequences (Kaur et al, 2021). Besides, through environmental advertisement, organizations can show their sensitivity towards the environment and gain a competitive edge (Paço & Gouveia Rodrigues, 2016).…”

Section: Literature Review and Hypothesis Development Environmental Advertising Consumers' Engagement In Sustainable Consumption And Pro-mentioning

confidence: 99%

“…The world is facing continuous environmental degradation due to the over-exploitation of natural resources, enhanced construction, and excessive industrialization (Kaur, Kumar, Syan, & Parmar, 2021). Besides, the excessive emission of greenhouse gases and air pollution have impacted the natural habitats and biodiversity, changed the climate, and created severe health issues (Mansoor & Paul, 2021).…”

Section: Introductionmentioning

confidence: 99%

“…According to the World Health Organization (WHO), every year, because of air pollution, around 7 million people die all over the globe. Simultaneously, household air pollution and ambient (outdoor) air pollution collectively result in about 7 million premature deaths every year (Kaur et al, 2021). Besides, electronic/electric waste is among the major causes of air pollution (Ali, Ashfaq, Begum, & Ali, 2020).…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Predicting Pro-environmental Behaviors of Green Electronic Appliances’ Users

Mansoor¹,

Awan²,

Paracha³

2021

Int. j. bus. econ. aff.

View full text Add to dashboard Cite

Grounded in the Stimulus-Organism-Response (SOR) model, the current study examines the direct and indirect impact of green advertisement as an external stimulus and pro-environmental self-identity and perceived environmental responsibility as internal stimuli on consumers' pro-environmental behaviors via an underlying mechanism of their engagement in sustainable consumption for green electronics. A quantitative research approach with a snowball sampling technique was applied to collect data from 477 consumers buying and using green electronics. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). Results showed the positive association of environmental advertisement, pro-environmental self-identity, and perceived environmental responsibility with consumers' pro-environmental behaviors. Moreover, results also revealed that consumers' engagement in sustainable consumption acts as an internal derive (organism) that transmits the effect of various internal and external stimuli to consumers' responses in the form of green buying and curtailment behaviors. In addition to examining the mediatory role of a unique construct of consumers' engagement in sustainable consumption, the current study also extended the existing theory and literature by examining the impact of external as well as internal stimuli on consumers' pro-environmental behaviors. Furthermore, several theoretical and practical implications are discussed in detail.

show abstract

Section: Introductionmentioning

confidence: 54%

Section: Literature Review and Hypothesis Development Environmental Advertising Consumers' Engagement In Sustainable Consumption And Pro-mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Predicting Pro-environmental Behaviors of Green Electronic Appliances’ Users

Mansoor¹,

Awan²,

Paracha³

2021

Int. j. bus. econ. aff.

View full text Add to dashboard Cite

show abstract

“…For example, PEB interventions should make targets behave autonomously or have the free choice, which are essential elements of authenticity (Ryan and Ryan, 2019). The information regarding the PEB advertisement should also be authentic, which is more compelling, as suggested by a recent investigation, which showed that advertisement authenticity was a significant predictor of customers' pro-environmental behavior (Kaur et al, 2021). Third, it is especially important to induce the public's authenticity when advocating to protect the environment.…”

Section: Discussionmentioning

confidence: 99%

To Be Authentic, to Be Eco: Exploring the Link Between Authenticity and Pro-environmental Behavior

Yang

Zhu

Gan³

et al. 2021

Front. Psychol.

View full text Add to dashboard Cite

Authentic self is believed to be morally good. The current research proposes that the authentic self is also environmentally good. Across two studies, we tested the link between authenticity and pro-environmental attitude and behavior. In Study 1 (N=2,646), dispositional authenticity was found to be a predictor of pro-environmental behavior (PEB). In Study 2 (N=474), participants in the authentic condition (recalling their experiences of being authentic) were more willing to donate money to protect the environment than those in the inauthentic (recalling their experiences of being inauthentic) or the neutral (recalling their experiences of a typical day) conditions. Participants in the authentic condition also reported higher intention to conduct PEB than their peers in the other conditions. The results of the present research provide initial evidence that people are more likely to endorse pro-environmental attitude and behave pro-environmentally when being authentic.

show abstract

How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? A cross‐cultural study

Ruanguttamanun

2023

Glob Bus Org Exc

View full text Add to dashboard Cite

When entering foreign markets, effective advertising appeals are usually employed in advertising to convey local consumers how the products and services will satisfy their wants or needs. The purpose of this cross‐cultural study is to investigate the consumers’ differences between a developed economy (USA) and an emerging economy (Thailand) based on Hofstede's cultural dimensions and the advertising appeal in green advertisements. This study investigates the role played by cultural and economic differences on liking advertising appeals in green advertisements which provides new insight into the literature on cross‐cultural studies as well as managerial implications for marketers, especially in Thailand. Using Hofstede's cultural dimensions as a basis for distinguishing cultures, 40 green global advertisements were presented to 40 consumers in Thailand and 40 consumers in the United States. A combination of quantitative and visual content analysis was also used to examine green advertisements and determine the liking of the appeals. Cultural differences in Hofstede's dimensions reflect in advertising appeals preferences. The results indicate that the USA and Thailand preferred similar appeals but in different ranking; these appeals are corporate image, eye‐catching graphic, exaggerated, imaginative, informative, interesting, meaningful, natural, and sad. Possible explanations and implications of the findings are discussed as well as demonstrating the significance of culture on advertisement effectiveness.

show abstract

Role of green advertisement authenticity in determining customers' pro‐environmental behavior

Cited by 25 publications

References 68 publications

Predicting Pro-environmental Behaviors of Green Electronic Appliances’ Users

Predicting Pro-environmental Behaviors of Green Electronic Appliances’ Users

To Be Authentic, to Be Eco: Exploring the Link Between Authenticity and Pro-environmental Behavior

How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? A cross‐cultural study

Contact Info

Product

Resources

About