Predicting Pro-environmental Behaviors of Green Electronic Appliances’ Users

Abstract

Grounded in the Stimulus-Organism-Response (SOR) model, the current study examines the direct and indirect impact of green advertisement as an external stimulus and pro-environmental self-identity and perceived environmental responsibility as internal stimuli on consumers' pro-environmental behaviors via an underlying mechanism of their engagement in sustainable consumption for green electronics. A quantitative research approach with a snowball sampling technique was applied to collect data from 477 consumers buying and using green electronics. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). Results showed the positive association of environmental advertisement, pro-environmental self-identity, and perceived environmental responsibility with consumers' pro-environmental behaviors. Moreover, results also revealed that consumers' engagement in sustainable consumption acts as an internal derive (organism) that transmits the effect of various internal and external stimuli to consumers' responses in the form of green buying and curtailment behaviors. In addition to examining the mediatory role of a unique construct of consumers' engagement in sustainable consumption, the current study also extended the existing theory and literature by examining the impact of external as well as internal stimuli on consumers' pro-environmental behaviors. Furthermore, several theoretical and practical implications are discussed in detail.

Sustainable buying behaviour: An interplay of consumers’ engagement in sustainable consumption and social norms

“…Previous studies also indicate that customers who perceive themselves worthy of contributing to the environment display pro-environmental behaviour (Higueras-Castillo et al 2019). Likewise, Mansoor et al (2021) asserted the significance of various internal stimuli in the form of personal characteristics that trigger consumers' positive behaviours by buying sustainable products. Consumers' PEB was also found to significantly lead them to engage in sustainable consumption.…”

“…These findings are incremental in the sustainability literature by uniquely examining the mediatory role of CESC. Moreover, scholars demonstrated CESC as an important construct in the sustainability marketing literature (Mansoor et al 2021;Piligrimienė et al 2020;Ranjan and Kushwaha 2017). Thus, these findings can benefit future researchers in exploring other internal and external factors that affect consumers' pro-environmental behaviours via CESC.…”

“…It further reflects that individuals who perceive themselves as responsible towards their environment and believe in the effectiveness of their actions towards the betterment of their environment tend to behave in an eco‐friendly manner and buy greener products. Established in the SOR model, Mansoor, Awan, and Paracha (2021) explained the significance of perceived environmental responsibility as an internal stimulus leading to consumers’ pro‐environmental behaviours. Extending the same line of research, the current study assumes PCE as stimuli (S) that impact consumers’ sustainable buying behaviour (R).…”

The Differential Effect of Women Politicians' Communication, Efficacy, and Ideology in Building Citizens' Political Satisfaction and Trust: A Case of a Developing Nation

“…The coefficient of determination (R 2 ) was used to assess the influence of independent and mediatory variables' impact on the dependent variable (Hair et al, 2017;Mansoor et al, 2021). We found 64.8% and 78.3% variance in citizens' political satisfaction and political trust simultaneously based on the influence of political communication, political efficacy, and political ideology.…”

A Comparative Analysis of the Factors Predicting Fears of Terrorism and Cyberterrorism in a Developing Nation Context

“…In addition, confirmatory factor analysis was performed to establish the reliability and validity of the study construct. For that purpose, three measures of reliability and validity, including Cronbach's α (CA), composite reliability (CR), and average variance extracted (AVE), were calculated (Henseler et al, 2015;Mansoor et al, Paracha, 2021). As shown in Table 1, all the values of CA (above 0.70), CR (above 0.70), and AVE (above 0.50) were under the prescribed range by the experts, establishing the convergent validity and reliability of the study constructs.…”