2022
DOI: 10.1111/issj.12372
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Sustainable buying behaviour: An interplay of consumers’ engagement in sustainable consumption and social norms

Abstract: Grounded on the stimulus-organism-response (SOR) model, this study investigated the direct and indirect impact of perception of eco-brands (PEB) and perceived consumers' effectiveness (PCE) on consumers' sustainable buying behaviour via consumers' engagement in sustainable consumption. Also, the moderating role of social norms in augmenting consumers' engagement in sustainable consumption has been assessed. Surveying 438 consumers of green electronics in Pakistan, results revealed a positive direct and indirec… Show more

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Cited by 12 publications
(8 citation statements)
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References 78 publications
(152 reference statements)
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“…The results in Table 1 show that all the values of the CR and CA were within the recommended range, i.e., above 0.70 depicting the well-established validity and reliability of the study measures. "Average Variance Extracted (AVE)" was found to be above the recommended value of 0.50 based on the factor loadings of the study variables above 0.70 (Mansoor, Awan, & Paracha, 2022). Thus, the results also confirmed the "convergent validity" of the research constructs (Hair, Black, Babin, & Anderson, 2010).…”
Section: Data Analysis and Resultssupporting
confidence: 53%
“…The results in Table 1 show that all the values of the CR and CA were within the recommended range, i.e., above 0.70 depicting the well-established validity and reliability of the study measures. "Average Variance Extracted (AVE)" was found to be above the recommended value of 0.50 based on the factor loadings of the study variables above 0.70 (Mansoor, Awan, & Paracha, 2022). Thus, the results also confirmed the "convergent validity" of the research constructs (Hair, Black, Babin, & Anderson, 2010).…”
Section: Data Analysis and Resultssupporting
confidence: 53%
“…The results showed that all the values of the CR and CA were as per the recommended range, i.e., above 0.70, depicting the well-established validity and reliability of study measures (Table 2). The Average Variance Extracted (AVE) values were above the recommended value of 0.50 based on the factor loadings (See Figure 2) (Mansoor et al, 2022).…”
Section: Data Analysis and Resultsmentioning
confidence: 91%
“…Results presented in Table 3 showed that the AVE values for all constructs in Study 2 were above 0.50 (Henseler et al, 2015;Mansoor, Awan, et al, 2022). Likewise, results showed that CA and CR values for all the study constructs were more than 0.7, meeting the minimum reliability criteria (Noor et al, 2022;Sarstedt et al, 2017).…”
Section: Reliabilitymentioning
confidence: 82%
“…The Average Variance Extracted (AVE) and factor loadings were examined to assess the constructs' validity. As Figure 2 shows that factor loadings of all the study variables were above 0.70, and AVE was above 0.50, which were all acceptable values (Henseler et al, 2015;Mansoor, Awan, et al, 2022). Furthermore, the Heterotrait-Monotrait (HTMT) ratio was observed to establish discriminant validity among variables.…”
Section: Validitymentioning
confidence: 83%