Enhancing Stakeholder Practice: A Particularized Exploration of Community

Dunham, Laura; Freeman, R. Edward; Liedtka, Jeanne

doi:10.5840/beq20061611

Cited by 194 publications

(163 citation statements)

References 24 publications

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“…In general, 'community' has a very ambiguous position as stakeholder group in business ethics literature. Dunham, et al (2006) discuss the stakeholder identity and 'the Problem of Community':…”

Section: Revising the Position Of A 'Stakeholder' -Bridging The Discimentioning

confidence: 99%

Leaking legitimacies: the Finnish forest sector's entanglement in the land conflicts of Atlantic coastal Brazil

Myllylä

Takala²

2011

Social Responsibility Journal

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Purpose -The aim of this paper is to focus on the legitimacy problems faced by the Finnish forest industry in the Brazilian context, specifically from the perspective of the region's indigenous communities: the Tupinikim, the Guarani and the Pataxó .Design/methodology/approach -The method used is qualitative research with a case study approach. The empirical data are based on the fieldwork in the states of Espírito Santo and Bahia. The aim was to scrutinize the corporate tactics in gaining societal legitimacy, both in Brazil and in Finland; these were categorized into thematic groups.Findings -The legitimacy of the Finnish companies becomes questionable due to the unethical tactics of their Brazilian business partner, Aracruz Celulose SA. When the company takes its ''marginal'' stakeholders' demands seriously and commits itself to them in diverse ways (economically, ecologically etc.), corporate social responsibility becomes a reality. The search for legitimacy also requires the company to change its corporate knowledge production systems, and also requires a willingness on the part of the company to encounter different types of knowledge that are locally attached.Originality/value -The study offers new information about the relationship between multinational corporations and local communities in Brazil -especially from the perspective of indigenous communities. The paper also contributes to legitimation research. Finally, the authors offer some concluding remarks considering the new cultural environments of Finnish companies operating in the global South.

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Section: Revising the Position Of A 'Stakeholder' -Bridging The Discimentioning

confidence: 99%

Leaking legitimacies: the Finnish forest sector's entanglement in the land conflicts of Atlantic coastal Brazil

Myllylä

Takala²

2011

Social Responsibility Journal

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“…Marquis et al, 2007) and stakeholder theory (e.g. Dunham et al, 2006), our study offers an extended characterization of the dynamics that identity-based interactions generate and their potential for value creation. In addition, our combined framework revisits, through a different path, some well-investigated issues in management research, including corporate social responsibility (CSR) activities (e.g.…”

Section: Discussionmentioning

confidence: 99%

Community-focused strategies

Fosfuri

Giarratana

Roca

2011

Strategic Organization

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This article introduces the notion of community-focused strategies to refer to the set of actions, activities and policies that firms undertake to establish connections or relational links with one or more target communities of (potential) customers. Drawing on social identity theory and strategy research, this study begins with a proposed taxonomy of different community-focused strategies. Then it illustrates how such strategies contribute to the creation of competitive advantage and explores their boundary conditions. Finally, the authors offer implications for theory development and practice, as well as suggestions for further research.

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“…The role of business in society is central to management research and practice (Margolis and Walsh, 2003; and the debate on corporate social responsibility (CSR) has tended to dominate research on the business-society interface (Gond and Matten, 2007;Zhu and Zhang, 2015).Within the broader field of CSR, while corporate community relations have been depicted as one of the most traditional forms of business engagement with society (Muthuri et al, 2009) and despite growing interest from the practice side, scholars have granted relatively little attention to local communities as crucial stakeholders (Dunham et al, 2006;Freeman et al, 2007).…”

Section: Research On Corporate Community Engagementmentioning

confidence: 99%