2019
DOI: 10.1002/mde.3033
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Endogenous product substitutability strategy under duopoly

Abstract: This article develops endogenous product substitutability theory. With game theory approach, the effects of endogenous product substitutability are characterized. First, equilibrium under endogenous product substitutability is achieved. Second, product substitutability strategy promotes price, total outputs, and social welfare. Outputs under high‐efficiency firm's product substitutability are compared with those under low‐efficiency firm's product substitutability. Third, compared with the other cases, joint p… Show more

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Cited by 8 publications
(6 citation statements)
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“…While most literature assumes that product differentiation is obtained in a costless way, considers a model of costly product differentiation and obtains the result that the products are always more differentiated in the mixed duopoly under Cournot competition, while it may be reversed, depending on the differentiation costs under Bertrand competition. Wang et al (2019) also shows that investments to increase product differentiation improves social welfare.…”
Section: Literature Reviewmentioning
confidence: 97%
“…While most literature assumes that product differentiation is obtained in a costless way, considers a model of costly product differentiation and obtains the result that the products are always more differentiated in the mixed duopoly under Cournot competition, while it may be reversed, depending on the differentiation costs under Bertrand competition. Wang et al (2019) also shows that investments to increase product differentiation improves social welfare.…”
Section: Literature Reviewmentioning
confidence: 97%
“…The situation of higher productivity of foreign enterprises is a foreign-leading Stackelberg competition. The inverse demand can be described as p i ¼ a À q i À rq j (Chen, Wang, & Chu, 2020;Spence, 1976;Wang et al, 2019), where p i and q i are the product price and output, respectively, for each producer; i ¼ 1, 2, and i ≠ j; rϵ 0,1 ½ is the product homogeneity (the greater the r, the smaller the product differentiation) and a is a positive constant. In addition, defining transportation cost rate as tϵ 0, 1 ð Þ, we assume the profits of Enterprises 1 and 2 as…”
Section: The Modelmentioning
confidence: 99%
“…Moreover, γ = 0 stands for monopolization role of two firms in two products, and γ = 1 manifests the identical products. To simplify the model, this article adopts linear demand function, which is generally adopted in economic field (Chen et al, ; Wang, Nie, & Cui, ).…”
Section: Model Establishmentmentioning
confidence: 99%