Empowering the activist: Using framing devices on activist organizations’ web sites

Zoch, Lynn M.; Collins, Erik L.; Sisco, Hilary Fussell; Supa, Dustin H.

doi:10.1016/j.pubrev.2008.07.005

Cited by 38 publications

(23 citation statements)

References 12 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Collectively, less than half of all the Twitter tweets and Facebook posts about the case contained visual images. These findings supported Zoch et al (2008) and Kwok and Yu (2013); however, it must be noted that more than half of these social media elements for the COC and NUL contained photos, videos, and graphics.…”

Section: Discussionsupporting

confidence: 51%

Trayvon Martin Social Media Messaging: An Analysis of Framing and Media Types in Online Messages by Civil Rights Organizations

Brown¹

2016

IOSR

View full text Add to dashboard Cite

This content analysis explores framing and media types used by the NAACP, National Urban League, National Action Network, and ColorOfChange.org in social media during the Trayvon Martin case. After George Zimmerman fatally shot Martin and was not charged with murder, these organizations drafted petitions and staged rallies. Likelihood ratio results show some significant differences in frames. Overall, the results suggest that the organizations could have done more to use multimedia and encourage activism.

show abstract

Section: Discussionsupporting

confidence: 51%

Trayvon Martin Social Media Messaging: An Analysis of Framing and Media Types in Online Messages by Civil Rights Organizations

Brown¹

2016

IOSR

View full text Add to dashboard Cite

show abstract

“…One example is activists' use of framing devices on organizational websites (Zoch, Collins, Sisco, & Supa, 2008). In turn, representations are constructed during the moment of production and affect meaning-making during the moment of consumption.…”

Section: Representing Activismmentioning

confidence: 99%

Bridging the gap: Mapping the relationship between activism and public relations

Ciszek

2015

Public Relations Review

View full text Add to dashboard Cite

“…For example, Zoch et al . () found that activist organizations were not fully utilizing their websites to engage with their publics. Waters et al .…”

Section: Introductionmentioning

confidence: 99%

“…Few have examined nonprofit's use of social media. For example, Zoch et al (2008) found that activist organizations were not fully utilizing their websites to engage with their publics. Waters et al (2009) analyzed Facebook profiles and found most nonprofits were not taking advantage of social media by primarily choosing to disseminate information instead of engaging in two-way communication.…”

mentioning

confidence: 99%

Communicating “pink”: an analysis of the communication strategies, transparency, and credibility of breast cancer social media sites

Sisco

McCorkindale

2013

J of Philanthropy and Mktg

View full text Add to dashboard Cite

In public relations, the social media explosion has significantly impacted how organizations communicate to their various publics through sites such as Facebook and Twitter. Although previous studies have investigated dialogic communication and relationship building strategies in organizations, few have carried out this in terms of an organization's overall social media presence, especially with nonprofits. Research has found most nonprofits are not taking full advantage of social media. Moreover, the organizations that did use social media typically employed one‐way communication strategies focusing primarily on information dissemination. This study quantitatively analyzed the transparency and credibility of breast cancer nonprofits are participating on social media sites, specifically Facebook and Twitter, and how these sites affect perceptions of credibility and transparency. Overall, most top breast cancer nonprofits are active on both Twitter and Facebook but differ in terms of activity, credibility, and transparency. Organizations that tweeted more had more “likes”, more followers, and more overall tweets and were seen to be more transparent and credible by virtue of activity alone. This study also found a strong relationship between the transparency and credibility of the organization. Therefore, organizations need to use social media sites not only to communicate with their audiences but also to engage in dialogue on a regular basis. Copyright © 2013 John Wiley & Sons, Ltd.

show abstract

Empowering the activist: Using framing devices on activist organizations’ web sites

Cited by 38 publications

References 12 publications

Trayvon Martin Social Media Messaging: An Analysis of Framing and Media Types in Online Messages by Civil Rights Organizations

Trayvon Martin Social Media Messaging: An Analysis of Framing and Media Types in Online Messages by Civil Rights Organizations

Bridging the gap: Mapping the relationship between activism and public relations

Communicating “pink”: an analysis of the communication strategies, transparency, and credibility of breast cancer social media sites

Contact Info

Product

Resources

About