Communicating “pink”: an analysis of the communication strategies, transparency, and credibility of breast cancer social media sites

Sisco, Hilary Fussell; McCorkindale, Tina

doi:10.1002/nvsm.1474

Cited by 35 publications

(7 citation statements)

References 21 publications

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“…Communicating effectively requires organisations to understand the complexity of the social media landscape, the capabilities of different platforms, their use by audiences and their suitability for communicating different types of information (Saxton and Guo 2014, Saxton and Waters 2014, Sisco and McCorkindale 2013. Content must be engaging and offer something audiences can relate to (Auger 2014).…”

Section: Media Coverage Of Vawg and The Promise Of Social Mediamentioning

confidence: 99%

Communicating feminist politics? The double-edged sword of using social media in a feminist organisation

Edwards

Philip²,

Gerrard

2019

Feminist Media Studies

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Communicating feminist politics? The double-edged sword of using social media in a feminist organisation Media coverage of violence against women and girls (VAWG) has increased in recent years, due to high profile investigations such as the 2012 Jimmy Savile case in the UK, and in response to the #MeToo movement in the US. Feminist organisations are likely to be asked for comment by the media as a result, but journalistic interest in case details rather than systemic causes of VAWG means that political messages focused on ending VAWG remain difficult to communicate. In contrast, social media is frequently celebrated as a channel through which the politics of feminist organisations can be promoted more directly, bypassing mainstream media agendas. In this article, we present the results of participatory research that explored the tensions inherent in social media use by one UK feminist organisation, Rape Crisis England & Wales (RCEW). The findings challenge the utopian view of social media as a panacea for news media shortcomings. Rather than being unequivocally positive, integrating social media into a feminist organisation's communication work is a double-edged sword, bringing significant challenges that users must negotiate on a daily basis.

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Section: Media Coverage Of Vawg and The Promise Of Social Mediamentioning

confidence: 99%

Communicating feminist politics? The double-edged sword of using social media in a feminist organisation

Edwards

Philip²,

Gerrard

2019

Feminist Media Studies

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“…Twitter accounts of the 20 top US breast cancer charities (Fussell Sisco, & McCorkindale, 2013). Fussell Sisco and McCorkindale (2013) concluded that charities need to go further in their communication strategies and engage in dialogic communication with their followers.…”

Section: Theme 1: Raising Awarenessmentioning

confidence: 99%

Charities’ use of Twitter: exploring social support for women living with and beyond breast cancer

Ure

Galpin

Cooper-Ryan

et al. 2017

Information, Communication & Society

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Fo r m o r e info r m a tio n, in cl u di n g o u r p olicy a n d s u b mi s sio n p r o c e d u r e , pl e a s e c o n t a c t t h e R e p o si to ry Te a m a t: u si r@ s alfo r d. a c. u k . Charities' use of Twitter|: Exploring social support for women living with and beyond breast cancer.Twitter is one social media platform that enables those experiencing breast cancer to access support from others. This study explores how cancer charities provide support to women living with and beyond breast cancer (LWBBC) through their Twitter feeds. 772 tweets from seven purposively sampled cancer charities were used to explore Twitter posts made relating to social support. Two questions were posed: (1) what type of support is positioned by cancer charities on Twitter for women LWBBC and (2) what themes emerge from tweet content pertaining to support for women LWBBC?Using a peer reviewed typology of 'social support' (Rui, Chen & Damiano, 2013), a deductive content analysis was utilised to identify informational, instrumental or emotional social support tweets (n= 199). Over half (56%) of tweets offered informational support; 27% provided or sought instrumental support; and 18% related to emotional support. Interestingly, 74.3% (n = 573) of tweets were not related to providing or seeking social support. An inductive qualitative thematic analysis of the 199 tweets identified the focus (i.e. themes) of support. Three themes, were identified:(1) raising awareness (2) focusing on the future and (3) sharing stories. Cancer charities predominantly use Twitter to signpost women to informational resources and to seek instrumental support to meet charitable objectives. As the number of women LWBBC continues to increase, this study provides valuable insight into how charities represent themselves on Twitter in relation to the social support needs of women LWBBC.

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“…SGK founder and then‐CEO Nancy Brinker eventually apologized, and the organization reassessed the funding policy. As a result of this crisis, SGK went from being the Health Non‐Profit Brand of the Year by Harris Poll EquiTrend in 2011 (Fussell Sisco & McCorkindale, ), to 14th place in 2013 (Harris Interactive, ).…”

Section: Background Of the Crisesmentioning

confidence: 99%

Weathering the storm: best practices for nonprofits in crisis

Kinsky

Drumheller

Gerlich

2014

J of Philanthropy and Mktg

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Nonprofit organizations are as susceptible to crisis as any organization as exemplified by Livestrong's attempts to outlive Lance Armstrong's downfall and Planned Parenthood (PP) overcoming Susan G. Komen for the Cure's (SGK) policy to defund organizations under investigation. The public battles held on social media during crises such as these have forced organizations onto new battlegrounds. Supporters for each of these nonprofits proudly shared their thoughts via tweets (e.g. #IstandwithPP) and status updates, as the organizations raced to control the situation. PP had tweeted SGK's policy change creating a bevy of support while sending SGK into a reversal that is still costing racers. Surveys were distributed following Armstrong's performance‐enhancing drug use confession and SGK's funding policy announcement to determine attitudes toward giving after organizational crisis. The Theory of Planned Behavior (TPB) was used to assess the strength of attitude, social norms, and perceived behavioral control on the intent to donate to these organizations. The use of TPB expands nonprofit marketing horizons by helping better understand stakeholder intentions and their causes. On the basis of the findings, best practices for nonprofits handling crisis were identified. In particular, organizations need to know their target audiences, know what will make supporters remain, look at crises as opportunities for renewal, be honest, and apologize when appropriate.Copyright © 2014 John Wiley & Sons, Ltd.

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Communicating “pink”: an analysis of the communication strategies, transparency, and credibility of breast cancer social media sites

Cited by 35 publications

References 21 publications

Communicating feminist politics? The double-edged sword of using social media in a feminist organisation

Communicating feminist politics? The double-edged sword of using social media in a feminist organisation

Charities’ use of Twitter: exploring social support for women living with and beyond breast cancer

Weathering the storm: best practices for nonprofits in crisis

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