Employees’ Green Enterprise Motivation and Green Creative Process Engagement and Their Impact on Green Creative Performance

Abstract

Based on the recent surge in environmental degradation issues mainly caused by the manufacturing industry and the inadequacy of the measures taken to respond to them, this research focuses on investigating whether employees’ motivation to protect the natural environment leads to their green creative performance (GCP) at work. It also examines the role of green creative process engagement (GCPE) as a mediator between green motivation (GM) and GCP. Structural equation modeling (SEM) is used to examine the hypotheses which indicated that employees’ GCP appears to be significantly influenced by their GM. Moreover, GCPE is also found to act as a mediating factor between the two. Moreover, industry type and gender are found to play significant roles in the studied variables. The current research is among the pioneer studies that focus on involving employees in the pro-environmental creative process through green motivation, leading towards GCP, an essential element for achieving the United Nations Sustainable Development Goals. The study’s findings can help companies promote GCP to solve today’s most pressing environmental issues and achieve sustainable development goals.

The greater the incentives, the better the effect? Interactive moderating effects on the relationship between green motivation and green creativity

“…Second, based on the hypothesis that GEM positively affects GC (Hu et al , 2022), this paper discusses the interactive moderating role of SI and MI on the relationship between GEM and GC, which advances knowledge about GEM and GC. Additionally, previous researchers have focused only on the moderating effect of SI on GIM and GC (Al-Hawari et al , 2021; Luu, 2021a), and the moderating effect of SI on employee GEM and GC has remained largely unexamined.…”

“…GEM refers to employees’ engagement in environmental behaviours for the purpose of obtaining external rewards, such as honour, compliments, money and better positions (Li et al , 2020). Most previous studies recognize that GIM and GEM have positive effects on green performance (Ahmed et al , 2021) and green creative performance (Hu et al , 2022). However, few studies examine how green-related organizational incentives and individual motivation can synergistically promote GC.…”

“…Green motivation can be divided into the following types: green intrinsic motivation (GIM) and green extrinsic motivation (GEM). However, although scholars have reported a positive relationship between green motivation and GC (Hu et al , 2022), few studies have examined the ways in which organizations promote this positive effect. Green-oriented incentives are management tools used by organizations to guide and control individual green motivation and behaviour, and they can be divided into material incentives (MI) and spiritual incentives (SI) (Jia et al , 2014).…”

Unleashing environmental performance: The impact of green entrepreneurial motivation on small enterprises

“…According to green theory, environmental sustainability at all levels is critical. Only by meeting the demands of various stakeholders, including society and nature, can businesses develop a competitive advantage (Edgeman and Eskildsen, 2014;Hu et al, 2022).…”

“…For green plans and strategies to be implemented successfully, individuals must be entirely motivated to accept green behaviour and activities; otherwise, they will fail (Mittal and Dhar, 2016). Enterprises must encourage employees to broaden their perspectives and knowledge of the environment, focusing on protecting it (Abbas, 2020;Ameer and Khan, 2022;Hu et al, 2022). Those with green motivation and orientation will contribute positively to environmental protection by developing innovative green initiatives, processes, services and products with a low environmental impact and using the most appropriate resources (Jiang et al, 2018;Luu, 2020).…”