The greater the incentives, the better the effect? Interactive moderating effects on the relationship between green motivation and green creativity

Abstract

Purpose This study aims to address the gap in hospitality and tourism (H&T) research concerning green creativity (GC) and seeks to identify the ways in which the interaction between spiritual incentives (SI) and material incentives (MI) affects the relationships among green intrinsic motivation (GIM), green extrinsic motivation (GEM) and GC. Design/methodology/approach In accordance with the preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines, this paper examines studies related to GC in the H&T industry and analyses them using content analysis and critical analysis. Findings By integrating self-determination theory and the componential theory of creativity, this study enhances the understanding of the interactive moderating role played by SI and MI in the relationship between green motivation and GC. When the level of SI is high and the level of MI is low, GIM has the strongest positive impact on GC. When the levels of MI and SI are both high, GEM has the strongest positive effect on GC. Practical implications In practical terms, “high SI-low MI” is the optimal combination for achieving high GC and promoting sustainable long-term green-oriented incentives. Originality/value To the best of the authors’ knowledge, this paper represents the first investigation of the interactive moderating effects of SI and MI on the relationships among GIM, GEM and GC, thus enriching the research on the factors influencing green motivation and GC. In addition, this paper proposes a better decision-making basis for organizations facing a green-oriented incentive situation, according to which “high SI-low MI” can facilitate the achievement of high GC at a low cost.

Green entrepreneurship in Saudi Arabia: shaping the landscape of the greener economy

“…Furthermore, this study's findings show that both GIs and AoC have positive and significant effects in developing GE. These findings are, also, consistent with those of previous studies (Marshall and Samal, 2006;Pacheco et al, 2010;Nandanwar et al, 2010;Tuszynski and Stansel, 2018;Mrkajic et al, 2019;Liu and Liu, 2023;Arsawan et al, 2023;AlQershi et al, 2023). These findings demonstrate that the Saudi Arabian taxation system favors green business activities and that the Saudi Arabian Government's offers favorable incentives and the presence of management that values the environment.…”

“…, 2010; Tuszynski and Stansel, 2018; Mrkajic et al. , 2019; Liu and Liu, 2023; Arsawan et al. , 2023; AlQershi et al.…”

“…, 2010). The spiritual and material incentives enhance extrinsic and intrinsic motivations and green creativity (Liu and Liu, 2023). On the other hand, Tuszynski and Stansel's (2018) findings underline that in terms of SMEs, there is a negative association between incentives and patent activity and small business establishments.…”

The Skills of Critical Thinking, Creativity, and Communication as Tools for Overcoming Social Simulation in the Context of Sustainability: A Case Study of Students’ Self-Assessment of the Affective Domain of Learning

“…In this way, self-assessment creates a background for the modelling of future behaviour. Numerous studies have revealed that the relationship between sustainable behaviour motivation and creativity skills is closely related [23]. Personal communication skills help optimise the communication of sustainability.…”

“…Indicators of the Kaufman Domains of Creativity Scale (K-DOCS)[23] and assessment of the first-year students of the Faculty of Creativity Industries at Vilnius Gediminas Technical University.…”