Empirical Validation of Blue Ocean Strategy Sustainability in an International Environment

Abstract

This article investigates the applicability of blue ocean strategy in regard to low-cost airlines in the civil airline industry. To do so, the commercial offers of selected airlines were compared to validate any attempts to apply the blue ocean strategy concept. This is followed by examining the time limitation of the concept in a competitive environment and is illustrated by the changes in the industry for the past 30 years and a comparison of offers from similar companies. The third issue is the evaluation of the further contribution of blue ocean strategy when it is recognized as time-limited. The importance of first-mover advantage, which could be based on the ability to capture an economy of scale and advantageously shape the market, is also discussed.

Sustainable Performance Assessment towards Sustainable Consumption and Production: Evidence from the Indian Dairy Industry

“…However, in order to ensure the health and well-being of both persons and animals participating in the dairy sector, ethical consumption and production practices must be promoted. It promotes economic growth and livelihoods by creating jobs throughout the dairy value chain, which includes farming, processing, distribution, and marketing [61,62]. SDG 12: Responsible Consumption and Production: By implementing efficient resource management, reducing waste, and minimizing environmental impact, the dairy industry can work toward sustainable production practices.…”

La gestión en innovación y las exportaciones de la industria metalmecánica en Ecuador: una propuesta de mejora de valor agregado

“…Después de revisar la literatura existente se vuelve esencial la incorporación de entrenamiento en el manejo de las nuevas tecnologías para el personal, con el fin de ganar efectividad y eficiencia en las labores administrativas y operativas de la empresa (Cuevas, Estrada y Larios, 2016). Empero, las industrias deben considerar que la estrategia de innovar con valor presenta un concepto limitado, ya que los competidores pueden seguir una estrategia similar, con esto la empresa innovadora debe moverse y aprovechar la ventaja para establecerse firmemente en el mercado (Dvorak y Rasova, 2018).…”

Process Efficiency Analysis of Selected Automotive Companies in Europe

“…The BOS´ goal is to create a sovereign market space without competitors and to ensure the future profit growth of the company by means of the value innovation. The Blue Ocean Strategy entails a systematic approach how to create system frameworks and to apply analytical tools and principles [23].…”

“…«The only way how to beat competition is to stop trying to beat it" [24]. This issue is also discussed in [23] or [25][26]. Based on monitoring the long-term development of individual industries, the results achieved by means of creating the blue ocean were found to be sustainable [27].…”