Empirical study of the usability and interactivity of an augmented-reality dressing mirror

Chiu, Chen-Chiou; Lee, Lai-Chung

doi:10.1007/s00542-018-3879-1

Cited by 7 publications

(9 citation statements)

References 22 publications

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“…Existing research focuses on products that enhance the customer's environment (e.g. furniture) (Smink et al, 2020), as well as the use of AR in the customer's own clothing, such as makeup (Borges and Morimoto, 2019), sunglasses (Kang and Ma, 2021) and clothing (Chiu and Lee, 2018). However, there are few consumer behavior studies on AR shoe-try-on.…”

Section: Shopping Via Virtual Shoetry-on Functionmentioning

confidence: 99%

Study on the continuance intention in using virtual shoe-try-on function in mobile online shopping

Jiang

Gu²,

Yan³

et al. 2022

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PurposeMobile e-commerce has brought convenience to consumers. But for goods such as shoes, mobile e-commerce has failed to provide the same experience as consumers would have in physical stores, and that also causes problems for online merchants, such as high return rates. As a result, the augmented reality (AR) virtual shoe-try-on function appeared. The way that AR virtual shoe-try-on study different from other AR virtual try-on studies is that AR virtual shoe-try-on study only satisfies consumers' visual experience and consumers cannot judge whether the shoes are comfort or not. Whether consumers would accept AR virtual try-on function to help them make purchase decision due to the visual experience provided by AR virtual try-on function is worth discussion. Measuring users' perceptions and preferences can help companies design AR shoe-trying functions and provide services more cost-effectively.Design/methodology/approachTo promote the continuous use and better development of such mobile e-commerce based on the technology acceptance model (TAM), this study explored the influencing factors for users' intentions to continue using the AR virtual shoe-try-on function, including the perceived usefulness, perceived ease of use, system quality, perceived playfulness and attitude.FindingsThe results of this study showed that TAM is a powerful theoretical tool of the new technology in mobile e-commerce and that the system quality and perceived playfulness also have a positive impact on the original variables of TAM. System quality and perceived playfulness are important predictors of users' continuance intentions to use the AR virtual shoe-try-on function.Originality/valueThe main contribution of this study to model iteration and theoretical update is to verify the applicability of the TAM in the AR shoe-try-on function and to expand TAM model with system quality and perceived playfulness. The authors' results will help shoe enterprises win users' recognition through AR shoe-try-on function and improve users' continuance intention of use.

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Section: Shopping Via Virtual Shoetry-on Functionmentioning

confidence: 99%

Study on the continuance intention in using virtual shoe-try-on function in mobile online shopping

Jiang

Gu²,

Yan³

et al. 2022

View full text Add to dashboard Cite

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“…Recently, large LED televisions and so-called RGBd cameras have been used to realize magic mirrors, which has significantly reduced the space requirements of the installation (e.g. [44]). In addition to the color image, RGBd cameras also record information about the distance of objects in front of the camera (i.e.…”

Section: Volume ? 2023mentioning

confidence: 99%

“…In order to render virtual objects, the positions where they are to be rendered need to be determined. For this, either the so-called AR markers [35], [37] can be used or better, the so-called skeleton or face landmarks of the user are detected and the objects are rendered in reference to it [36], [45], or it is used to deform the 3D model of the augmentation [40], [44]. Recently, with the development of generative adversarial networks (GAN), there has also been an increase in their use.…”

Section: Volume ? 2023mentioning

confidence: 99%

Presentation of Historical Clothing Digital Replicas in Motion

Dvořák,

Kubišta,

Linhart

et al. 2024

IEEE Access

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“…For example, Xie et al [ 30 ] designed the AR virtual fitting system to provide users new shopping experience. Chiu and Lee [ 31 ] added the functions of saving fitting pictures and shared on social platforms based on AR fitting. The AR fitting mirror scored higher in interface design, system availability, and interaction than the other two types of virtual fitting software on the market.…”

Section: Literature Reviewmentioning

confidence: 99%

Study on Virtual Experience Marketing Model Based on Augmented Reality: Museum Marketing (Example)

Zhu

Wang

2022

Computational Intelligence and Neuroscience

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With the development of emerging digital technologies such as Augmented Reality and Artificial Intelligence, Augmented Reality (AR) technology-enabled experience marketing model can bring brand new virtual experience to the users, improve the brand attitudes of users, and increase the use and purchase intention of users. Based on the theoretical basis of experience marketing and AR, the AR application of Guilin Museum was designed and developed by using Unity as the software development tool and using AR Foundation as the AR development framework. The implementation of this application was mainly based on face detection and tracking, image detection, and tracking in the underlying API of AR Foundation. Subsequently, an AR virtual experience marketing model was constructed based on the Schmitt strategic experience module, and the usage data of AR applications were collected. Furthermore, the collected data were analyzed and evaluated using SPSS and AMOS software, and the relationships and influences of sensory experience, emotional experience, thinking experience, action experience, and association experience on the brand attitudes of users and use intention and purchase intention in AR application were tested.

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Empirical study of the usability and interactivity of an augmented-reality dressing mirror

Cited by 7 publications

References 22 publications

Study on the continuance intention in using virtual shoe-try-on function in mobile online shopping

Study on the continuance intention in using virtual shoe-try-on function in mobile online shopping

Presentation of Historical Clothing Digital Replicas in Motion

Study on Virtual Experience Marketing Model Based on Augmented Reality: Museum Marketing (Example)

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