“…Over the years, globalization and its attendant expansion of businesses continue to create opportunities for the use of e‐commerce. E‐commerce—the use of ICT to facilitate buying and selling of goods and/or services has revolutionized marketing (Chang, Zhen, & Cao, 2016). In addition, it has profoundly impacted many fields of endeavor including governance, retailing, law, education, religion, media, agriculture and logistics (Adu, Buabeng, & Damoah, 2020; Johnson & Iyamu, 2019; Mutimukwe & Kolkowska, 2019; Zhou & Wang, 2014).…”