Emerging markets for imported beef in China: Results from a consumer choice experiment in Beijing

Ortega, David L.; Hong, Soo Jeong; Wang, H. Holly; Wu, Laping

doi:10.1016/j.meatsci.2016.06.032

Cited by 65 publications

(66 citation statements)

References 32 publications

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“…In line with assumptions usually employed in the literature, we assumed that all the attributes (i.e., country‐of‐origin, product form, storage form, and production claim) except price and the opt‐out option are random and normally distributed. Making the price parameter fixed is in line with other empirical studies (e.g., Ortega et al, ; Rigby & Burton, ; Tonsor et al, ). The price is fixed to avoid problems in the derivation of WTPs if the distribution of the price coefficient is close to or contains zero (Rigby & Burton, ).…”

Section: Resultssupporting

confidence: 79%

“…We used a discrete choice experiment to assess consumers' preferences for chicken meat attributes. We employed this technique because it has become a popular tool to analyze the value of food attributes (e.g., Loureiro & Umberger, 2007;Lusk & Schroeder, 2004;Ortega, Hong, Wang, & Wu, 2016;Pouta et al, 2010;Van Loo, Caputo, Nayga, Meullenet, & Ricke, 2011), particularly in situations where market data are unreliable or nonexistent (Tonsor, Olynk, & Wolf, 2009) such as in the case of poultry meat in Ghana. Moreover, this method has the ability to value multiple product attributes (existing or nonexisting) simultaneously, and it is more similar to real-life purchasing decisions (Lusk & Schroeder, 2004).…”

Section: Choice Experiments Designmentioning

confidence: 99%

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Is there hope for domestically produced poultry meat? A choice experiment of consumers in Ghana

Asante-Addo

Weible

2019

Agribusiness

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Over the past few decades, the opening up of trade has often put producers in developing countries under competitive pressure from food imports, particularly in the case of poultry products. Consequently, raising numerous concerns about the continued growth of domestic poultry production, especially in sub‐Saharan Africa. Therefore, this paper assesses consumers’ preferences and willingness to pay for chicken meat of domestic and imported origins and other quality attributes. We used data conducted among 500 consumers in Ghana. Results from both a random parameter logit and a latent class models show that consumers have heterogeneous preferences for chicken meat attributes. Specifically, findings indicate that consumers prefer domestic to imported chicken and are willing to pay a premium for domestic chicken. In addition, antibiotic/hormone‐free, fresh, and cuts are preferred with antibiotic/hormone‐free having a larger impact on choices. Furthermore, consumers’ preferences differ across segments and are largely based on their attitudes towards food. [EconLit citations : C25, D12, Q13].

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Section: Resultssupporting

confidence: 79%

Section: Choice Experiments Designmentioning

confidence: 99%

Is there hope for domestically produced poultry meat? A choice experiment of consumers in Ghana

Asante-Addo

Weible

2019

Agribusiness

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“…In some cases, consumers are willing to pay a premium for imported food products (e.g., Ortega et al, 2016, Schröck, 2014. We have not identified any studies investigating whether it makes a difference for consumers' evaluation of or willingness to pay a premium for imported products that they are organic vs. conventional.…”

Section: Discussion and Future Researchmentioning

confidence: 99%

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

Thøgersen

Pedersen

Paternoga

et al. 2017

BFJ

117

110

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Purpose: This paper reviews the literature on the country-of-origin (COO) effect in the context of organic food and develops suggestions for further research in this area. Research has investigated COO effects and consumer responses to organic food, but there is little research on the combination of the two.Design/methodology/approach: A narrative review of two research streams and their intersection, forming the basis for the development of a research agenda. Findings:There are few studies analysing the possible interaction between the effects of organic and COO on consumers' food preferences and choices. In general, COO seems to lose impact when other quality cues are salient. This suggests a lower impact of COO for organic than for conventional food products. However, there is still no research on the possible impact of organic labelling in categories where products from a foreign country are able to demand a premium, and little is known about consumer preferences for different import countries regarding organic food.Six potential future research directions are suggested. Research implications:There is a need for research that more systematically investigates the possible interactions between COO and organic labelling on consumers' food product preferences and choices. A research agenda is suggested as a starting point. Originality/value:This literature review highlights the lack of research on the interaction between COO effects and consumer responses to organic food. The literature review creates a basis for future research and a possible research agenda is suggested.3

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“…Another reason is that consumers are often included to support the local economy by purchasing foods produced locally [26]. However, a study in the Chinese context revealed that consumers were prepared to pay more for imported than domestic beef, although the willingness to pay for beef imported from countries suffered from bovine spongiform encephalopathy (BSE) outbreak was much lower [12].…”

Section: Literature Reviewmentioning

confidence: 99%

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Wang

2018

Sustainability

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Abstract:The paper aims to investigate Chinese consumers' willingness-to-pay (WTP) for pork characterized by four attributes, namely food safety certification labels, location-of-origin, "free from veterinary drug residues" label, and price, based on a choice experiment conducted among 844 consumers from Jiangsu and Anhui provinces, China. A Random Parameter Logit model was estimated to elicit consumers' WTP. The results showed that Jiangsu consumers' WTP for pork with a "Organic Food" certification (26.78 Yuan) was the highest among all attributes, followed by "Green Food" certification (20.22 Yuan), "free from veterinary drug residues" label (23.18 Yuan), and location-of-origin (12.77 Yuan). However, there was only a moderate preference for "Safe Food" certification (8.10 Yuan). In addition, respondents from the more developed region (i.e., Jiangsu) had significantly higher WTP for all attributes than respondents from Anhui, a less developed region.The Random Parameter Logit model shows that better educational attainment and higher income were two factors that were associated with a higher WTP. The main policy recommendations are that public awareness of the different types of verifications should be improved and that authorization of certification logos should be enforced strictly so that food with certification logos are always reflective of the standard being followed.

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Emerging markets for imported beef in China: Results from a consumer choice experiment in Beijing

Cited by 65 publications

References 32 publications

Is there hope for domestically produced poultry meat? A choice experiment of consumers in Ghana

Is there hope for domestically produced poultry meat? A choice experiment of consumers in Ghana

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

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