2018
DOI: 10.3390/su10030603
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Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Abstract: Abstract:The paper aims to investigate Chinese consumers' willingness-to-pay (WTP) for pork characterized by four attributes, namely food safety certification labels, location-of-origin, "free from veterinary drug residues" label, and price, based on a choice experiment conducted among 844 consumers from Jiangsu and Anhui provinces, China. A Random Parameter Logit model was estimated to elicit consumers' WTP. The results showed that Jiangsu consumers' WTP for pork with a "Organic Food" certification (26.78 Yua… Show more

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Cited by 63 publications
(43 citation statements)
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References 47 publications
(50 reference statements)
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“…The SP methods usually ask people to state their WTP for consuming the goods or services concerned. Two representative approaches belonging to SP methods are the CV approach and CE approach [10][11][12][13][14][15][16]. The former elicits the WTP response directly, while the latter derives the WTP responses indirectly.…”
Section: Method: CVmentioning
confidence: 99%
“…The SP methods usually ask people to state their WTP for consuming the goods or services concerned. Two representative approaches belonging to SP methods are the CV approach and CE approach [10][11][12][13][14][15][16]. The former elicits the WTP response directly, while the latter derives the WTP responses indirectly.…”
Section: Method: CVmentioning
confidence: 99%
“…Two techniques that have been widely employed for nonmarket good valuation in the literature are the choice experiment (CE) and CV method [14][15][16][17][18][19][20]. The CE method asks respondents to evaluate value trade-offs among some attributes and indirectly derives the SV they determine.…”
Section: Method: Cementioning
confidence: 99%
“…Two techniques that have been widely employed for nonmarket good valuation in the literature are the CE method and contingent valuation (CV) [18][19][20][21][22][23]. The CE method asks respondents to evaluate value trade-offs among some attributes and indirectly derives their willingness to pay (WTP).…”
Section: Method: Cementioning
confidence: 99%